The outrageous comedy/reality series stars British chameleon Sacha Baron Cohen, who travels across America in the guise of one of three totally different characters. Cohen's primary alter-ego is Ali G., who calls himself a hip-hop journalist, but who's really a white-rapper wannabe. When Cohen isn't putting G and his guests in unusual and often delightfully uncomfortable situations, he's shedding his yellow gangsta track suit attire and slipping into two other characters: Borat, an impossibly naive TV reporter from Kazakhstan, and Bruno, a gay, Austrian fashionista!