Ed Pekurny (McConaughey) is just a regular guy who feels he has nothing to lose by agreeing to be a star of a new reality-based TV show. Almost overnight, the program becomes a hit, and suddenly this goofy but engaging video clerk is a national celebrity! Everything's fabulous until Ed falls head-over-heels for Shari (Elfman), the girlfriend of his brother Ray (Woody Harrelson). Suddenly their most private moments become public entertainment and the ratings go through the roof as millions of fans tune in to watch a real soap opera with comedy and romance...