Richie Rich has found his niche: his family is worth billions, Reggie Jackson is his batting coach, and Claudia Schiffer is his personal trainer. There's a McDonalds in his mansion. But Richie's riches bring two glitches: he doesn't have any playmates, and vile villain Laurence Van Dough wants to take over the family fortune -- by doing away with the lad's mom and dad. Richie's itch for friends is solved by his servant Cadbury, who finds some "regular" kids who are eager to enjoy Richie's extravagant playthings. So when Richie's parents need to be saved from Van Dough, these new friends don't ditch Rich but will their rescue mission go off without a hitch?