The dry cleaning business may form an unlikely backdrop for a full-length feature film, but SO FRESH SO CLEAN manages to base a wry slice of comedy around such an institution. Set in Oakland, the film follows the fortunes of a clerk at the local Tidey Whitey store, which proves to be a buzzing hive of activity. A dizzying array of customers come through the doors on a daily basis, most of whom have an eye for the ladies--or, more specifically, the hotter-than-hot girl whose father owns Tidey Whitey's--and a hard-luck story to tell.