50 Million Americans Plan Super Bowl Betting, AGA Estimates

Written By Nicholaus Garcia on February 7, 2023
American Gaming Association reports millions of US citizens will gamble on Super Bowl LVII

The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl LVII. And according to a new report from the American Gaming Association (AGA) over 50 million Americans are expected to bet on the game.

The AGA’s projections for Super Bowl betting on this Sunday’s highly anticipated matchup show Americans will place roughly $16 billion worth of bets. 

2023 Super Bowl betting numbers

In a statement, AGA President and CEO Bill Miller said:

“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country.”

Figures this year highlight several increases from years prior, including the total US sports betting handle and the number of bettors. AGA also expects 30 million Americans to place a sports bet through various platforms, including:

  • Legal online sportsbooks
  • Retail sportsbooks
  • Illegal bookie

The report estimates 28 million people plan to bet casually with friends. Or engage in betting as part of a pool or squares contest. This figure is up 50% from 2022. 

Even geolocation tech specialist GeoComply affirms an anticipated surge in gambling for Super Bowl LVII.

New sports betting markets

For the first time in history, Super Bowl betting will be available in states like Massachusetts, Maryland and Ohio. Legal, regulated sports betting is available in 33 states and Washington, DC. 

But the abundance of sports betting options must also come with responsible gambling safeguards. According to the AGA report:

“The majority of traditional Super Bowl bettors (71%) report seeing a responsible gaming message in the last year. Importantly, younger Americans (under 35 years old) are more likely to recall seeing a responsible gaming message, and younger bettors are more likely to say it is important to only wager legally.”

Miller said that as sports betting expands, the gaming industry must remain committed to educating customers on how to bet responsibly. 

“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive and sustainable legal market for all.”

Additional metrics include:

  • More than half of American adults (57%, 146M) live in a legal sports betting market
  • 44% of bettors are each planning to bet on the Philadelphia Eagles and Kansas City Chiefs

The online survey on behalf of the AGA was conducted between Jan. 31 – Feb. 1, 2023, among a sample size of 2,199 adults

Photo by AP Photo/Ross D. Franklin/PlayUSA
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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