Bet365 Partnering With Genius Sports And Bayes Esports

Written By Katarina Vojvodic on October 25, 2022
bayes esports bet365 sportsbook genius sports

Online gambling company Bet365 and Genius Sports Limited announced a long-term extension of their data partnership. According to the statement released by Genius on Monday, the company agreed to deliver official data to the sportsbook for thousands of sporting events each year.

Bet365 has also recently teamed up with Bayes Esports, allowing the provider to expand in the US by launching its esports betting offerings in New Jersey and Colorado.

Bet365 and Genius Sports extend their partnership

Bet365’s agreement with Genius Sports will include implementing Genius’ betting products powered by its Second Spectrum, the company’s AI-driven tracking technology.

Likewise, Genius Sports will provide bet365 with its portfolio of official data rights, including the Premier League, NFL, CFL, AHL and NASCAR. Moreover, as the official data partner to the Mid-American Conference, Genius Sports will provide bet365 with the “first and only” official data feed for betting on NCAA sports.

Mark Locke, CEO of Genius Sports said:

“Expanding our partnership with bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers. Across thousands of events a year, including top-tier competitions such as the Premier League and NFL, we will provide bet365 with the highest quality content and first-of-its-kind betting experience to power immersive and real-time betting markets for millions of customers worldwide.”

Bet365 and Bayes Esports are launching US betting products

Bet365 and Bayes Esports joined forces to expand the provider’s esports betting products in New Jersey and Colorado. Those two states, along with Virginia, are where Bet365 currently offers its online sports betting app within the US.

The two new licenses will enable Bayes to offer betting services and official esports data to sportsbook operators across both states.

Thanks to this agreement, Bayes Esports will also become the first registered US game supplier to power official esports live data directly from a publisher.

Bayes Esports COO and Managing Director Amir Mirzaee commented:

“Back in May when we announced the closing of our financing round, we stated that we were looking to expand into the US market and that we were looking to become a licensed betting supplier. Today, just a couple of months later, we have kept our promise. The betting market in the US is changing and while it is still lagging behind its European counterpart, it without a doubt will be one of the biggest and most relevant markets in the near future.”

Mirzaee also went on to add that New Jersey and Colorado “happened to be the most progressive and open to innovation” among US states with legal online gambling. Still, he expects other states to follow suit very shortly.

Bayes Esports hopes to shape legislation to permit live sports betting in 31 US states and esports betting in nine. The company also works with the Nevada Gaming Control Board as Nevada sportsbooks offering bets on Esports must request approval from regulators.

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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