After months of beta testing, the Fanatics Sportsbook is now live in four states.
Customers in Maryland, Massachusetts, Ohio and Tennessee have full access to Fanatics Sportsbook after previously needing a code to sign up. With about three weeks to go before NFL betting starts, Fanatics has placed itself in an excellent position to expand its customer base.
Bringing excitement to the sports betting industry
In a news release, the company said it was excited to officially launch its product to the public complete with new features.
Scot McClintic, chief product officer at Fanatics Betting and Gaming, said:
“We are laser-focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”
Another piece of the puzzle is the company’s acquisition of PointsBet. In June, Fanatics purchased PointsBet, which at the time was seventh-largest betting operator in the US, for roughly $225 million.
Fanatics said it would integrate the best parts of the PointsBet tech platform to supercharge its online sports betting engine.
In addition, the company would also:
“Leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform.”
New Fanatics sportsbook features
Aside from the standard sports betting experience, the Fanatics Sportsbook offers cash back in the form of FanCash, which can be used for free bets. In addition, customers can use FanCash to purchase merchandise on the Fanatics website.
Fanatics rewards include:
- 5% back for same game parlays
- 3% back for parlays and futures
- 1% back for straight bets
- 0.5% back on slots
- 0.13% back on table games
Additional features include a withdrawal tracker, a betting discover page, easy search tools and a sports ecosystem.
Fanatics is in an interesting position no other sports betting operator has ever been in. The company comes with a well-established retail market, and now, customers have a one-stop shop for retail purchases and betting on sports.