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BetMGM Casino Expands Exclusive Online Games Portfolio With Boldplay

Written By J.R. Duren | Updated:
Boldplay Online Casino Game Gold Metal Ox

If there’s an exclusive partnership available in the US online casino industry, BetMGM (NYSE: MGM) is likely searching it out.

The well-known gaming brand recently inked an exclusive deal with Boldplay, a Gibraltar-based game studio that develops online slots and table games, as well as virtual scratch and keno games.

The news is the latest development in a series of recent BetMGM iGaming moves.

Key takeaways:

  • BetMGM Casino has signed an exclusive partnership with game studio Boldplay.
  • Three Boldplpay online slot games are already live in Michigan
  • This is Boldplay’s first entry into the US market.
  • BetMGM has signed a flurry of online casino deals recently

Boldplay deal is part of BetMGM’s focus on exclusive iGaming content

Online casinos are one of the last major frontiers in American gaming, as just seven states offer them. Like sports betting, we’ll see the online casino market expand, although not at the blazing pace accomplished by the sports betting market.

What does that mean for BetMGM? Getting a foothold in the market now through brand recognition and a consistently updated library of captivating games is essential to the company’s long-term success in US iGaming.

BetMGM VP of Gaming Product & Content Oliver Bartlett said as much when he spoke with PlayUSA this past month. The BetMGM exec noted that the company releases 100 games weekly across its five online casino websites.

Part of BetMGM’s growth strategy is to sign exclusive partnerships with game studios like Boldplay. Offering customers online casino games they can’t find anywhere else provides a competitive advantage.

Bartlett said in a news release:

“BetMGM continues to create the best online casino experience for players built on a foundation of exclusive content from providers like Boldplay and in-house produced games from Entain. Boldplay has enjoyed success overseas and we expect it to resonate with players in the States.”

Three Boldplay online slots are live in Michigan: Toro Bravo, Gold Metal Ox, and Cyborg City. BetMGM noted that more game launches are ahead.

The exclusive partnership isn’t just a one-way street, though. Boldplay’s BetMGM deal allows it to offer gaming titles in the US online casino market for the first time.

“By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration,” Boldplay CEO Valli Fragoso said.

BetMGM continues US online casino expansion

Over the past couple of months, BetMGM has announced several new partnerships and game launches:

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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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