BetMGM, one of the leading companies in the US online gambling market, has stated that it will donate $180,000 to the International Center for Responsible Gaming (ICRG).
According to a press release issued on Nov. 22, the ICRG has officially received a total of $180,000. The grant was given in support of the organization’s research and education on responsible gambling. And with a specific focus on the impact of advertising on problem gambling.
Richard Taylor, BetMGM’s Senior Manager of Responsible Gaming, said:
“Investment into research around responsible gaming is key to our continued education and commitment to providing best-in-class experiences and programs, as well as to ensure a sustainable industry.
This groundbreaking research will not only provide valuable learnings to BetMGM but will also serve as a guide for the industry and key stakeholders.”
Responsible gambling education is BetMGM’s main focus
As BetMGM continues to expand to new online gambling markets, responsible gambling education remains a key focus.
BetMGM already features its responsible gambling education program via the GameSense initiative. BetMGM’s parent company MGM Resorts developed GameSense. And the British Columbia Lottery Corporation approved its license.
Integration within BetMGM’s online platforms allows users to receive the same GameSense experience they’ve grown to count on nationwide. It complements BetMGM’s already existing responsible gambling tools, which provide customers with an entertaining and safe digital experience.
BetMGM’s other parent entity, Entain, offers its Entain Foundation US non-profit responsible gambling education organization. In a joint effort with INTENTA, Entain has launched a new esports mental wellness campaign.
ICRG leads initiatives for responsible online gambling in the US
The ICRG has not revealed details of the research study. However, the ICRG works to advance and spread the cause of responsible gambling through constant research and education-led initiatives.
Arthur Paikowsky, President of the ICRG said:
“We are pleased to accept this historic contribution from BetMGM. Findings from this evidence-based research study will allow us to better identify potential risks and guide best practices for the gaming industry. We commend BetMGM for partnering with us to better inform the public, operators, regulators, legislators, and the media.”
Since its beginning in 1996, the ICRG has become a well-known source of problem gambling research. The organization has produced hundreds of articles published in peer-reviewed scientific journals.