BetMGM Inks Sports Betting Deal With Detroit Lions

Posted on September 4, 2020

The Detroit Lions’ last winning season came in 2016. They went 9-7 and made the playoffs but went on to lose in the wild card round against the Seattle Seahawks. It’s been a string of disappointments and underachievements since then.

Lions fans need to hear some good news. How about the recent announcement that BetMGM will be the team’s official sports betting partner? Yeah, that should do it.

The Detroit Lions and BetMGM partner up

BetMGM already operates retail sports betting inside MGM Grand Detroit which is a short walk from Ford Field.

While specifics are still unknown, there are a few key details worth pointing out.

  • In-stadium and broadcast ads
  • Digital platform promotions
  • Two new Lions’ themed games: Lions Bingo and Lions Perks

“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Lions President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”

More NFL teams embracing partnerships

The Lions join a list of teams securing lucrative partnerships with casino operators. Some deals are limited to daily fantasy sports, casino promotions, or sports betting.

  • Denver Broncos/ Indianapolis Colts + FanDuel (DFS)
  • New York Jets + MGM + 888 Casino (sports betting)
  • Dallas Cowboys + WinStar Casino (casino promotion)
  • Baltimore Ravens/ Las Vegas Raiders + Caesars (sports betting)

Additionally, the Lions are the second sports franchises in Michigan to ink a deal with a sports betting operator. Earlier this year the Detroit Tigers (MLB) partnered with PointsBet and in nearby Illinois, the Chicago Cubs announced a deal with DraftKings.

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Will Michigan online sports betting be involved?

The Lions/BetMGM deal comes as Michigan lawmakers work to bring mobile wagering to the state. Retail betting opened in March at MGM Detroit before doors were closed due to the coronavirus pandemic.

In an effort to recoup lost revenue, lawmakers are working diligently to bring online sports betting, and perhaps even online casino gaming, to the state by the end of the year.

The Michigan Gaming Control Board (MGCB) will hold a virtual hearing Sept. 23, to discuss the issue.

Nicholaus Garcia Avatar
Written by
Nicholaus Garcia

Nick has had stints in Chicago, writing about local politics, and in Washington, D.C., covering the expanding gambling industry. Now back in Chicago, he continues to write about the emerging sports betting market with a focus on the Midwest. Originally from West Texas, he graduated from Texas Tech University and completed his master's degree in journalism at Columbia College Chicago.

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