You can bet on your phone and watch NFL games on your phone, but you can’t do both at the same time…until now.
London-based sports data and tech company Genius Sports announced the launch of BetVision, a new platform that integrates sportsbook live game feeds and sports betting.
Caesars Sportsbook and Fanatics Sportsbook app customers can now use BetVision to place bets within live game feeds. In a Genius Sports press release, BetVision CEO Mark Locke hailed the launch as a “new era” in integrated sports betting experiences:
“The launch brings together our capabilities across data tracking, video streaming, live data and sports wagering to create a game-changing product for sportsbooks.
Sports fans and bettors alike increasingly demand personalized interaction, greater customization and deeper insights combined with an ability to strike a bet seamlessly. BetVision alone offers precisely that while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting.”
Genius Sports is the official distributor of NFL league data and live NFL streams to sportsbooks. It announced in July that it extended its data deal with the NFL through the 2027-2028 season.
How BetVision will work
Typically, when a bettor watches an NFL stream through a sportsbook app, they watch the game like everyone else. If they want to place a bet on in-game action or future games, they have to back out of the live stream, find the bet in the app, make the bet, and then return to the game. In some cases, users might have picture-in-picture options on their devices.
However, with BetVision, you can enjoy sports betting without having to leave a game’s full-screen stream. Now, when Caesars and Fanatics customers open an NFL game stream, they’ll see:
- Graphic overlays and visualizations
- In-game better alerts
- On-screen offers
- Betting odds
Additionally, users can see all, some, or none of the BetVision wagering overlays.
“We’re very pleased to be Genius’ first BetVision content partner as they continue to be on the cutting edge of sports betting experiences,” NFL VP Business Development & Strategic Brent Lawton said in the press release. “BetVision allows us to create a differentiated way for fans to engage with NFL content.”
Will BetVision expand to other sports?
BetVision’s reach is such that it has plenty of options for rolling out BetVision all around the world. The company operates in more than 150 countries, and it’s a partner with many prolific sports leagues, including the following:
- English Premier League
- International Basketball Federation
- Argentine Football Association
- Liga MX
If BetVision’s NFL rollout shows a legitimate return on investment, we’re likely to see the product roll out for more leagues based in the US and abroad.
This isn’t Genius Sports’ first foray into immersive sports experiences. Earlier this month, the company announced it was partnering with Snap to offer interactive stadium, data, and merchandise experience to Verizon Wireless customers via Snapchat Lenses.