Bragg Gaming Expands Footprint With Rush Street NJ Partnership

Written By Katarina Vojvodic on December 6, 2022 - Last Updated on December 8, 2022
Bragg Gaming partners with Rush Street Interactive In NJ online gambling market

Bragg Gaming Group is further expanding its US reach in the New Jersey online casinos market.

The company announced launching its new content and technology in partnership with Rush Street Interactive (RSI) in New Jersey. The rollout extends an existing collaboration between the two online gaming companies in North America.

Lara Falzon, president and COO of Bragg Gaming Group, said via press release:

“We are pleased to extend our long-standing partnership with Rush Street Interactive whose well-established brands and broad reach make it the perfect partner for us as we set out to further grow our presence in North America and introduce our premium content to local audiences.”

RSI has become one of the leading online gambling companies. They provide sports betting platforms to players in the US, Canada and Latin America.

RSI’s most popular brands are PlaySugarHouse and BetRivers. Both are live in Pennsylvania, while BetRivers also operates in Colorado, Indiana and Illinois.

RSI also entered regulated online casino markets in New Jersey, Pennsylvania, and Michigan through its subsidiary Spin Games.

Bragg’s online casino content available to New Jersey players

Exclusive online casino content from Bragg’s Atomic Slot Lab studio is now available to RSI’s New Jersey players at BetRivers.

Richard Schwartz, CEO at Rush Street Interactive, commented: “From our experience of working with Bragg in a number of markets, we know that its slot content is of the highest quality and resonates well with our players.”

This move comes after the first release of Bragg’s new Remote Games Server (RGS) technology in the state.

The new deployment will enable further titles from Bragg’s new US content roadmap to release. That includes more game titles from proprietary studios Atomic Slot Lab and Indigo Magic.

It also includes exclusive content from:

  • Galaxy Gaming
  • Bluberi
  • Incredible Technologies

For its next year’s titles, Bragg has recently announced the following partner studios:

  • Sega Sammy Creation
  • King Show Games
  • Gaming Arts

Earlier this year, Bragg also launched online casino games in Connecticut in partnership with DraftKings.

New Jersey online gambling market has a huge potential

According to the New Jersey Division of Gaming Enforcement, New Jersey gambling set new gambling records in October.

The New Jersey gambling market is on its way to generating $1.6 billion in annual online gambling gross revenue in 2022. That would make it the largest regulated online casino market in the US.

Lara Falzon said:

“We already see strong demand for our games in New Jersey, where our Wild Streak Gaming and Spin Games studios have been live for several years. Now this rollout of our new RGS technology in the market with RSI’s BetRivers brand unlocks our rich new US content roadmap to a new group of players.”

Richard Schwartz added: “We are pleased to launch the portfolio in New Jersey at Betrivers.com to further enhance and strengthen our partnership and bring our BetRivers customers more best-in-class casino content.”

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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