Online casino and sports betting operator BetMGM announced it had received accreditation from the Responsible Gambling Council (RGC). The US gambling operator received approval for the responsible gaming and player protection protocols incorporated into its North American operations.
The RGC recognized BetMGM’s US-responsible gaming initiatives. According to the company’s press release, the achievement demonstrates its commitment to responsible gaming, player health, and safeguards.
Adam Greenblatt, CEO of BetMGM, said via release:
“We are proud to have received this prestigious RG Check certification. This accreditation is a testament to our ongoing efforts to promote responsibility throughout our business and to ensure the well-being of our customers. We will continue to work closely with the RGC and other industry partners to promote a culture of safe and enjoyable gambling.”
BetMGM recognized for its effective responsible gambling program
The RG Check program validates organizations implementing “robust” responsible gaming policies and practices. BetMGM went through a thorough evaluation of RGC’s responsible gaming program to achieve accreditation. That included:
- A review of the company’s responsible gaming policies and procedures
- Staff training
- Player protection measures
RGC’s group of experts assessed the effectiveness of BetMGM’s responsible gaming program. The team provided recommendations for improvement based on established standards and criteria.
Shelley White, CEO of RGC, said: “Congratulations to BetMGM on achieving the RG Check accreditation. This accomplishment is a clear demonstration that BetMGM has a strong commitment to responsible gambling and player safety. We commend BetMGM for its dedication to promoting responsible gambling practices and its efforts to ensure the well-being of their players.”
BetMGM’s US, Ontario and Borgata Online labels were subject to the accreditation.
OCCC Fined BetMGM for sports betting ad violations
BetMGM was among three operators that could face fines for breaking advertising rules in Ohio. The Ohio Casino Control Commission (OCCC) also took administrative action against Caesars and DraftKings.
The OCCC accused three Ohio sportsbooks of running sports betting ads while violating the state’s advertising guidelines. The OCCC warned operators responsible gambling messaging must be visible in all advertising. And sportsbooks must not use terms like “free” or “risk-free” in promotions.
BetMGM accepted responsibility and explained various responsible gambling efforts.
BetMGM expanded its partnership with GameSense
In February, BetMGM teamed up with GameSense in an initiative to increase problem gambling awareness. The US sportsbook featured responsible gaming messages through its channels in its advertising campaigns. BetMGM also incorporated responsible gaming messages and banners into its digital and social platforms.
In November, BetMGM provided a grant to the International Center for Responsible Gaming (ICRG). The operator did it to support the organization’s research on responsible gambling. Specifically, research that focuses on the impact advertising has on problem gambling.