Churchill Downs App Promises Better Fan Engagement At Kentucky Derby

Written By J.R. Duren on April 13, 2023
Kentucky Derby Will Engage Fans With Churchill Downs App Features

With less than a month to go until horse racing‘s most iconic event, Churchill Downs and Everi have rolled out Phase Two of the Churchill Downs app.

The launch includes new features that enhance fans’ mobile interaction with the Kentucky Derby. Driving the updates to the app is Everi’s Venuetize mobile platform.

Darren Simmons, Everi‘s executive vice president, said the rollout will meet the needs of Churchill Downs and the Derby.

“This next-phase deployment with Churchill Downs Racetrack showcases the flexibility offered by the Venuetize platform to help one of the most recognized brands across the sports, venue and entertainment markets further enhance their fans’ experience. The Venuetize platform brings significant benefits to help engage fans while being flexible to meet the unique needs of the iconic Churchill Downs Racetrack and Kentucky Derby.”

Churchill Downs app users get an immersive horse racing experience

The Churchill Downs app is a two-in-one app: it includes a Kentucky Derby platform and a Churchill Downs platform that users can seamlessly switch between.

With the unveiling of the Kentucky Derby platform‘s new features, users can:

  • Watch highlights of Derby Week
  • Access their tickets
  • Look at event maps
  • Get push notifications about Derby Week

On the Churchill Downs side of the app, users can:

  • Access, buy, and transfer tickets to racing events
  • Use wayfinding to locate food and drink kiosks, betting windows, and their seats
  • See full race calendars
  • Check out post times
  • View race results and odds
  • Find experts’ picks for races

Overall, the rollout of new features in both apps provides racegoers with all the basic features they’ll need to enjoy their day at the races, Churchill Downs Racetrack Vice President of Marketing and Partnerships Casey Ramage said.

“We are thrilled to launch this next iteration of the Churchill Downs app,” Ramage said. “Our fans will be able to engage directly with the Kentucky Derby brand and event, whether you are watching at home or joining us at the track for Derby Week.”

App users have to look elsewhere to bet on Kentucky Derby

While fans of the Run for the Roses can access just about everything they need through Churchill Downs’ improved app, there’s one thing they won’t be able to do: gamble.

To place a bet, users in Kentucky will have to place a bet at Churchill Downs, go to an off-track betting site, or download a betting app specific to horse racing such as TwinSpires.

Sports betting including gambling on horse races in Kentucky won’t be legal until later this year. For those outside of Kentucky, legal sportsbooks (retail and mobile) as well as off-track betting sites should be offering Kentucky Derby bets.

Photo by Charlie Neibergall / AP Photo
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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