NCAA Football And NFL Push Colorado Sports Betting To $45M In September

Written By J.R. Duren on November 13, 2023
Colorado Quarterback Shedeur Sanders At NCAA Football Game with Colorado sports betting September 2023

Any way you look at it, September was a good month for Colorado sports betting.

The Centennial State’s retail and online sportsbooks tallied $512,792,794 in handle (total amount bet) in September, a 67.5% increase over August and a 13.9% rise compared to September 2022.

NFL, NCAA football betting dominate September’s handle and revenue

The start of the NFL and NCAA football season provided a significant boost to Colorado’s sports betting handle. The two sports combined for more than $215 million in non-parlay bets placed, a total that accounted for more than 44% of all money gambled.

For comparison’s sake, the combined football handle in August was just over $25 million. Additionally, non-parlay bets on NFL games accounted for more than 28% of the overall revenue figures for the month.

Overall, Colorado sportsbooks generated $45,276,266 in revenue, according to September data from the Colorado Division of Gaming.

Sport/Bet TypeHandlePayoutsGross RevenueShare
Pro football$157,447,231$144,598,276$12,848,95528.38%
NCAA football$69,512,128$69,512,128$31,7040.07%
Table tennis$12,516,711$11,493,842$1,022,8692.26%
Ice hockey$1,543,768$1,401,578$142,1900.31%
Parlays/combo bets$99,371,893$80,456,122$18,915,77141.78%

Black Hawk is Colorado’s gambling capital

Colorado’s three gambling towns—Black Hawk, Central City, and Cripple Creek—won more than $32,488,912 million combined in post-deduction sportsbook revenue in September.

Black Hawk generated the most revenue between its retail and online sportsbooks at $24,692,897, followed by Cripple Creek and Central City.

Black Hawk$861,900$23,830,997$24,692,897
Central CityN/A$186,651.72$186,651.7
Cripple Creek$4,038.78$7,605,328.23$7,609,367.01

Year-on-year sports betting numbers keep looking up

July’s revenue figures and August’s sports revenue were good ones for Colorado because, in both months, sports betting handle was up year-on-year.

That trend continued in September:

MonthHandle2023 Growth
Sept. 2023$512,792,794N/A
Sept. 2022$450,232,59713.90%
Sept. 2021$408,314,62525.59%
Sept. 2020$207,655,943146.94%

September 2023 proved to be the best September on record in Colorado, up 13.9% over September 2022 and more than 25% higher than September 2021.

Photo by David Zalubowski / AP Photo; illustrated by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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