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The Cosmopolitan will become an MGM Rewards property on February 1, 2024. The long-awaited change from the independent Identity Rewards has been anticipated since MGM Resorts purchased The Cosmopolitan in 2021.
MGM Rewards and The Cosmopolitan’s Identity will remain separate programs for the time being. Customers at The Cosmopolitan will continue to use the current Identity Rewards program until Jan. 31, 2024.
Steve Zanella, Chief Commercial Officer for MGM Resorts said in a press release:
“Welcoming The Cosmopolitan into MGM Rewards is an important and exciting milestone in the evolution of our loyalty program experience. The Cosmopolitan will add an entirely new set of ways for gaming and non-gaming customers to enjoy all of the unforgettable, exceptional moments MGM Resorts and Las Vegas have to offer.”
When The Cosmopolitan becomes an MGM Rewards property guests will be able to earn and use rewards at 17 casinos across the US. The Cosmopolitan of Las Vegas’ current program only offers guests benefits at the individual property.
MGM Resorts says that any Identity offers that are booked for The Cosmopolitan before February 1, 2024, will be honored. Additionally, the company says Identity members will continue to receive offers and benefits based on their play.
During the transition, Identity members might receive access to MGM Rewards events. The company says to check with a host at The Cosmopolitan with questions.
Beginning in Feb. 2024, Identity members will be part of MGM Rewards. They won’t need to do anything to become MGM Rewards members. The company will take care of everything.
Once the transition is completed Identity members will be able to earn and use MGM Rewards Points, Slot Dollars, and Tier Credits at The Cosmopolitan.
MGM Resorts says it will be in constant communication with Identity members to ensure the transition is smooth.
What changes can I expect with Identity points transition to MGM Rewards?
Until the changeover next year, guests at The Cosmopolitan can only earn and redeem points with Identity Rewards. Any points earned at The Cosmopolitan will not count towards MGM Rewards until next year’s change.
When The Cosmopolitan becomes part of MGM Rewards, the points earned will change slightly.
Identity Points earned from slot machines this year will become MGM Rewards Slot Dollars next year. These can be converted to MGM Rewards Bonus Play.
Points earned from non-gaming spending this year will become MGM Rewards points next year. These are the points that can be used for hotel stays & spend, dining, entertainment, and more.
Combining points for new tier status
MGM Rewards hasn’t revealed too much information about how this will impact Identity members. However, members of both rewards programs will have their points combined into MGM Rewards next year at a 1:1 rate.
They’ll receive an appropriate tier status within the MGM Rewards system, according to the PR Newswire press release:
“Guests who are currently members of both programs can continue to utilize their Identity benefits and earn and use Identity Points at The Cosmopolitan through January 31, 2024, knowing that upon integration all Points will transfer to their MGM Rewards accounts. Combined Tier Credits will be used to determine Tier Status with MGM Rewards.”
Currently, MGM Rewards require the following number of points to reach these tier levels:
- Sapphire: 0-19,999
- Pearl: 20,000-74,999
- Gold: 75,000-200,000
- Platinum: 200,000+
- NOIR: Invitation Only
MGM Rewards Gold status is the sweet spot in the program where resort fees and valet charges are waived. The highlight for MGM Rewards Pearl members is complimentary self-parking.
Marriott’s partnership with The Cosmopolitan will continue
In July, MGM Resorts announced a partnership with The Cosmopolitan’s hotel partner Marriott. The “MGM Collection with Marriott Bonvoy” partnership begins Oct. 1.
The Cosmopolitan will continue to be a Marriott Autograph Collection property. There are no changes to The Cosmopolitan’s deal with Marriott at this time.
Guests may still convert Identity points to Marriott Bonvoy at the same rate. Identity members may convert 10 Identity Points to 8 Marriott Bonvoy Points. Similarly, they may convert 10 Marriott Bonvoy points convert to 4 Identity Points.
MGM Rewards will release more information if this changes when The Cosmopolitan becomes part of the program next year.
Until October, The Cosmopolitan is the only MGM Resorts property connected to Marriott Bonvoy.
MGM is also creating a physical connection with a bridge
MGM Resorts is slowly integrating The Cosmopolitan into its portfolio of Las Vegas casinos. The company is currently building a bridge that will make it easier for some MGM Resorts guests to access The Cosmopolitan.
The bridge is being built behind the properties. It will connect Bellagio to The Cosmopolitan which will link to Vdara.
When guests arrive at Vdara they will be a few steps away from Aria which is physically connected to Park MGM.
When the walkway is completed, it should give guests a quicker way to go between the properties. The walk across the pedestrian bridge between Aria and The Cosmopolitan on the Vegas Strip can get extremely crowded. Additionally, guests will still have to walk through crowds to reach Bellagio.
The new bridge connecting the properties is slated to open in October.
