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Just six months after partnering for a pilot program in Colorado, DraftKings and Kindbridge Behavioral Health, a mental service provider focused on problem gambling, have announced an imminent rollout of free responsible gambling services across all 25 states in which DraftKings operates.
In a press release, DraftKings Chief Compliance Officer Jennifer Auiar said that her company appreciates the chance to take its partnership with Kindbridge a step further:
“We want everyone on our platform to engage in responsible play and we are committed to educating consumers on the multitude of resources offered. For those who recognize signs of problem gaming and decide to utilize our tools to self-exclude, they now have access to therapy and treatment free of cost through Kindbridge Behavioral Health.”
The announcement comes as March, which is National Problem Gambling Awareness Month, winds down.
Colorado’s responsible gambling program’s success led to take program national
Kindbridge and DraftKings (NASDAQ: DKNG) launched a pilot program in Colorado in September. The two firms noted that the Colorado endeavor was a success.
Gamblers who chose to self-exclude (a term describing those who sign up to ban themselves from online gambling apps and in-person casinos and sportsbooks) were linked with problem gambling education content, assessment calls and setting up counseling sessions.
DraftKings and Kindbridge will roll out their problem gambling program to all 25 states on April 1. The program will launch in Ontario, Canada, too. The hope is that the programs will provide help for individuals and give stakeholders a look into how effective various treatments are.
“DraftKings’ integration of direct care into their platform, in collaboration with Kindbridge across 25 states, marks a significant step in enhancing player health. This effort underlines our commitment to combat problem gaming with personalized, accessible support,” Kindbridge CEO Daniel Umfleet said. “This collaboration sets a new industry benchmark for comprehensive care, ensuring swift and essential support is accessible to those in need.”
Kindbridge continues partnerships in US gambling markets
Kindbridge’s partnership with DraftKings is just one of several it has in the US gambling market. It works with prominent names such as FanDuel and BetMGM/MGM Resorts.
Earlier this month, Kindbridge announced a partnership with FanDuel that’s similar to what it’s doing with DraftKings. FanDuel bettors who self-exclude will be linked to Kindbridge’s problem gambling resources.
Additionally, BetMGM recently made a $100,000 donation to Kindbridge‘s research division for a medical program tailored to veterans with gambling addictions. BetMGM and Kindbridge kicked off their partnership in September when the two firms said they were launching a support program in Colorado.
