NeoGames announced its subsidiary, Pariplay, will launch content with major US-facing operator DraftKings in the New Jersey online casino market.
NeoGames is on its way to expanding its portfolio in the growing North American markets. And New Jersey casino players will be among the first to enjoy the provider’s Pariplay offerings through DraftKings casino.
Tsachi Maimon, President of NeoGames, said via the company’s release:
“DraftKings is a brand that needs no introduction, with its massive presence across North America and global stature. Launching our content with them in New Jersey is a huge statement of intent for us regarding our plans for North America, and we very much look forward to developing this relationship.”
NeoGames is a technology-driven provider of end-to-end iLottery and online gambling solutions. Its subsidiary, Pariplay, is among the world’s most successful aggregators and content providers.
NeoGames is exclusively available to DraftKings New Jersey online casino users
Wizard Games, NeoGames’ in-house casino games studio, now offers its content to DraftKings players in the Garden State. Wizard Games’ portfolio of 120 titles includes the famous Spirit of Mustang and other games known across the US market. DraftKings also has access to a wide range of best-performing third-party games, including content exclusively available through Pariplay.
Speaking of exclusivity, DraftKings was also the first online casino to deliver cross-game genre-linked progressive jackpots in November 2022. The casino offers the progressive jackpot to New Jersey players and plans to expand this product into other US jurisdictions.
Pariplay looking to expand to additional jurisdictions
Initially launching in New Jersey, Pariplay expects to take its content live with DraftKings in Michigan and West Virginia. The company aims to bring its portfolio to additional jurisdictions, pending agreement, licensure and regulatory approval.
Collaboration with DraftKings is the latest of Pariplay’s major steps in North America. The firm hopes to strengthen its position as the leading aggregation platform on the continent.
Pariplay’s Fusion aggregation platform features thousands of titles from the industry’s leading game developers. It also includes a suite of back-office conversion and retention tools that enhance player value.
Pariplay introduced thousands of games to New Jersey online casino players in January. All thanks to the agreements with Resorts Casino and Hotel and Caesars Sportsbook & Casino.
