Malta-based Enteractive has extended its US market reach, giving Pennsylvania online casinos a new tool.
The player reactivation and retention firm received a service license from the Pennsylvania Gaming Control Board (PGCB).
The license allows Enteractive to enter the Pennsylvania population of 9.5 million adults on behalf of online gambling operators in the state.
Enteractive Chief Business Officer Andrew Foster said:
“After the early success Enteractive has seen in the US market and the positive way players are responding to our one-to-one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state. It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
Supporting player retention for Pennsylvania online casinos
Enteractive is also present in Illinois and New Jersey after acquiring a service license from the New Jersey Division of Gaming Enforcement (NJDGE) in April last year. Enteractive’s chief service is managing its clients’ marketing with a specific focus on players who have registered but are inactive.
Enteractive’s Chief Executive Mikael Hansson said:
“With this Pennsylvania license in addition to our license in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US. With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”
It isn’t difficult to understand why Pennsylvania was a priority for Enteractive. Online casino revenue could top $1 billion in the state for the second consecutive calendar year in 2022. At times this year, Pennsylvania’s online casinos have proven more valuable than their New Jersey counterparts.
(Re)engaging players with personalization
Enteractive will launch its (Re)Activation Cloud platform that supports operators to target selected audience segments, such as registered users who haven’t made a deposit yet. The platform will also assist operators in targeting earlier depositors of different activity levels.
Furthermore, Enteractive’s API technology will help operators deploy database segments to the company’s teams for “personalized one-to-one engagement with players at the click of a button.”
What’s more, the retention firm uses its one-to-one exchanges with players that act as a “frontline protection against problem gambling,” with responsible gambling being a “core element of every engagement with a player.”
Enteractive was founded in 2008 with the mission to help online gambling operators build better customer relationships. Enteractive’s long-term clients include Betsson, Kindred and Hero Gaming.
Enteractive’s survey of American online gambling attitudes
On behalf of Enteractive, The Harris Poll conducted an online survey from May 9-11, 2022, including 2,039 US adults aged 18 and older. The survey highlighted consumer preferences and attitudes towards online gambling in the US as European CRM experts enter the market in 2022.
The survey findings showed the lack of CRM (Customer Relationship Management) focus in the US, especially in the technology and entertainment fields.
The survey also found that 52% of Americans support some US online casinos and sports betting operators, while 49% approve of the same at the state level.