EveryMatrix Enters New Jersey Via BetMGM

Written By Katarina Vojvodic on October 24, 2022
everymatrix new jersey online casino betmgm

Online casino vendor EveryMatrix has announced the fulfillment of its agreement with BetMGM, a leading New Jersey online casino and sportsbook operator.

The new partnership allows BetMGM players to access content from EveryMatrix’s two in-house game studios on its platform in the Garden State with planned live market expansion in the future.

Erik Nyman, president of Americas at EveryMatrix said via the company’s press release:

“I am so delighted to announce that EveryMatrix has launched our games in the U.S. with BetMGM through our CasinoEngine platform.”

EveryMatrix is live for New Jersey online casino play

EveryMatrix has finally gone live in the fast-growing US market after finalizing an agreement with BetMGM in the summer. New Jersey is the company’s first US online casino jurisdiction but the company already has licensure in Pennsylvania, Michigan and West Virginia.

It’s currently unclear if EveryMatrix will capitalize on those licenses with BetMGM or another partner. BetMGM Casino does operate in Michigan, Pennsylvania, and West Virginia.

From its in-house studios, Armadillo and Spearhead, the software provider is distributing content to BetMGM’s platform through its CasinoEngine solution.

More precisely, New Jersey online casino players can now spin the reels of John Daly Spin It and Win It, Armadillo Goes West and The Lioness, which features Amanda Nunes – Brazilian MMA champion. Furthermore, players can access the surprisingly intuitive Mythological Mayhem Super Streaks, which was released on Sept. 20.

EveryMatrix focusing on further expansion

EveryMatrix is a global gaming platform provider, delivering online casino software, solutions, content and services for casino, sports betting, payments and affiliate management to operators and newer brands.

The company empowers clients to release ideas and deliver player experiences in regulated markets. The company has 700 employees across ten countries, serving over 150 customers worldwide, including the regulated US market.

As Erik Nyman emphasized:

“Going live in the US is one of the largest undertakings an online gaming supplier can accomplish, and I am particularly proud we achieve this milestone with BetMGM, one of the most progressive operators in the industry. We are excited to advance on our roadmap initiatives with BetMGM and deliver across North America as we are licensed in multiple states.”

The company plans to file additional applications in more US states and Canada.

EveryMatrix is a member of iDEA Growth in the US, a member of the World Lottery Association as well as a member of the European Lotteries Association.

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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