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Connecticut Gaming Regulators Award License To EveryMatrix

Written By J.R. Duren on March 24, 2023
EveryMatrix Enters Connecticut Online Casinos

Online gambling and sports betting service provider EveryMatrix has gained a license in Connecticut. The company plans to offer its services to Connecticut online casinos and sportsbooks.

The license is another win for the UK-based company, which operates in four North American markets. Erik Nyman, president of the company’s operations in North America, said Connecticut is exactly the kind of state that EveryMatrix wants to operate in:

“EveryMatrix has focused on US states that have regulated both iGaming and sportsbook as we are leading supplier in both verticals. With our license approval in Connecticut, we are one step closer to securing access to all the significant regulated states in the US and we are thrilled to go live shortly.”

The company’s current roster of US clients includes 888 Casino, betPARX, and BetMGM.

EveryMatrix in the Connecticut online gambling market

EveryMatrix provides turnkey sports betting and online casino products and titles to operators. This means the company can sign a deal with a sportsbook or online casino. Then, it provides its services to those companies.

For example, EveryMatrix has a product called “OddsMatrix” that supplies sports betting operators with:

  • Real-time betting data
  • Sportsbook platforms
  • Coverage of sports and eSports

The company’s casino services give operators access to more than 22,500 games and at least 300 casino vendors and sub-vendors.

The company also offers managed services that assist operators in key areas of daily business including:

  • Customer retention
  • Responsible gaming
  • Marketing
  • Payments
  • Support

On the Connecticut sports betting side, EveryMatrix has three companies it can work with PlaySugarHouse, FanDuel and DraftKings. On the online casino side, the company can work with DraftKings and Mohegan Sun.

Company continues growth in North America

Over the past six months, EveryMatrix has made significant strides in joining the US market:

  • In March, Pennsylvania’s betPARX online casino signed a deal to offer EveryMatrix online casino titles.
  • In December, the company announced it earned a license to enter the Michigan online gambling market.
  • This past October, EveryMatrix entered the New Jersey market through a partnership with BetMGM.
  • Last July, EveryMatrix sing a deal with bet888. That paved the way for the company to open in multiple markets across the country.
  • EveryMatrix earned a license in West Virginia last May.

The push for a greater presence in North America seems to be paying off. In EveryMatrix’s 2022 earnings call, the company boasted record financial performance. In 2022, the company signed seven US contracts and 149 new deals worldwide.

Photo by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

View all posts by J.R. Duren
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