Share
SlotMatrix, part of the EveryMatrix Group, announced a new multistate casino aggregation deal with existing US partner betPARX.
SlotMatrix is a major casino supplier featuring more than 300 studio partners and 22,500+ game integrations. Through the agreement, SlotMatrix will provide betPARX with a comprehensive collection of online casino games from tier-1 software suppliers.
EveryMatrix confident in helping betPARX increase player retention
According to the agreement, SlotMatrix will supply real-money online slots to betPARX in New Jersey, Michigan and Pennsylvania.
It will further increase the brand’s growth with “cross-product bonusing” and gamification tools. Promotional tools come in the form of free spins and tournaments that companies use to improve reactivation, acquisition, and retention, all to generate better performance.
Erik Nyman, president of EveryMatrix Americas, said in an EveryMatrix news release:
“I’m happy to announce we have extended our partnership with betPARX to aggregation, opening the door to a huge variety of content from leading iGaming suppliers.
Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”
Gil Bushkin, Senior Director of Interactive Marketing at betPARX, added: “betPARX continuously seeks to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players.
EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”
New agreement builds upon a pre-existing deal
In March, EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its two in-house studios:
- Armadillo Studios
- Spearhead Studios
When a game is ready to move to betPARX, EveryMatrix uses CasinoEngine, its in-house platform, to integrate it into betPARX’s online casino offerings.
EveryMatrix has secured affiliations with several leading US online gambling companies through SlotMatrix. The company allows online casino and sportsbook brands to access the world’s largest library of iGaming content.
With the regulatory process underway in Pennsylvania, EveryMatrix has licenses in:
- Connecticut
- New Jersey
- Michigan
- West Virginia
Outside the US, EveryMatrix operates in Ontario and Morocco.
EveryMatrix has recently secured an esteemed safer gambling certification from the World Lottery Association (WLA). As a fast-growing betting and gaming supplier, EveryMatrix became the first online gambling supplier to hold a certificate from the WLA.
