High-profile online casino betPARX has signed a partnership with Europe-based iGaming provider EveryMatrix.
Gil Bushkin, betPARX’s senior director of interactive marketing, said the deal furthers the company’s mission to provide players with excellent online casino games:
“By partnering with EveryMatrix, betPARX is further solidifying our commitment to providing top-notch iGaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”
The move allows EveryMatrix to offer games in states where it’s licensed and betPARX runs an online casino. At the moment, that means EveryMatrix could have access to betPARX’s platforms in Michigan, New Jersey, and Pennsylvania.
What EveryMatrix will bring to betPARX Casino
The deal between the two companies is one in which EveryMatrix will provide online casino games to betPARX.
EveryMatrix has two in-house studios it will use to create the games; Armadillo Studios and Spearhead Studios. When a game is ready to move to betPARX, EveryMatrix will use an in-house platform, CasinoEngine, to integrate the game into betPARX’s iGaming offerings.
Some of the company’s most popular titles include:
- Mythological Mayhem Supreme Streaks: Greek-themed. Six-reel, four-row slot.
- Armadillo Goes West: A Western-themed game with five reels and four rows.
- Fortune Dragon Queen Exotic Wilds: Asian-themed. Five-reel, three-row game.
- Hot Hot Honey (March 28 release date): A story about three fairy honey bees. Five reels, three rows.
The company’s game lineup also includes branded titles such as John Daly Spin It and Win It.
EveryMatrix Americas President Erik Nyman did not provide a timeline for release in betPARX’s markets. However, he said that the launch will happen “soon” and that the company is excited to work with betPARX.
“We are excited to announce our new game content agreement with betPARX for the U.S. They are one of the largest mobile casino operators in the northeast and have established a strong online presence over the years. We are confident EveryMatrix Games will be appreciated among their players.”
Pennsylvania deal boosts EveryMatrix U.S. expansion
The past year has been a busy one for EveryMatrix. The company landed licenses in several states and signed deals with online casinos:
- Dec. 14, 2022: Michigan Gaming Control Board awards EveryMatrix a license.
- Oct. 24, 2022: Goes live in the U.S. for the first time via its partnership with BetMGM in New Jersey.
- July 21, 2022: Inks deal with bet888 as it seeks licenses in multiple states.
- May 10, 2022: Secures licenses in West Virginia.
EveryMatrix has licenses in three states and is hoping for a fourth license in Connecticut.
Outside of the U.S., EveryMatrix has entered multiple markets around the world including Morocco and Ontario.
The company’s expansion led to record financial performance in 2022. It’s annual gross profit in 2022 jumped 26% to 65 million euros. It signed a record 149 new deals, including seven in the US.
