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Fanatics Sportsbook Is Now Live In Kansas, Its 17th Sports Gambling State

Written By Katarina Vojvodic on April 1, 2024 - Last Updated on April 2, 2024
Number 17 Mylar Balloon

After entering Arizona last week, Fanatics Sportsbook is now live in Kansas. Fanatics Betting and Gaming, a Fanatics Holdings Inc. subsidiary, announced last week that Kansas marks the operator’s seventeenth US state.

The next Fanatics Sportsbook launches have been announced for Louisiana, New Jersey and Wyoming. Apart from New York, where the sportsbook went live last month, New Jersey is expected to be the largest sports betting market for Fanatics.

Eligible Kansas residents and visitors can access the Fanatics Sportsbook online platform on iOS and Android. PointsBet Sportsbook users in Kansas will have their accounts automatically migrated to Fanatics.

What Kansas players need to know about Fanatics Sportsbook

Last August, Fanatics Betting and Gaming began acquiring the US division of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app.

Following that transition, all Kansas players with a PointsBet (ASX: PBH) account will see their information and balance transferred to Fanatics. That includes players’ following information and settings:

  • Username
  • Password
  • Account balance
  • Rewards points
  • Responsible gaming settings

Fanatics members will now be able to receive up to 5% of their wager back in FanCash to be used as bonus bets or for merchandise through Fanatics.

The Fanatics sports betting app touts itself as easy to use, featuring regular daily odds boosts with promotions and bonuses for existing account holders.

How will Fanatics Sportsbook adjust to Kansas’ sports betting market?

Eligible bettors in Kansas can place bets on sports events and horse races and engage in daily fantasy sports contests.

The Kansas sports betting scene has four state-owned casinos (Boot Hill, Hollywood at Kansas Speedway, Kansas Star, and Prairie Band) in addition to six tribal casinos. Kansas is also home to six online sportsbooks, partnered with those casinos:

  • DraftKings (partnered with Boot Hill)
  • FanDuel (teamed up with Kansas Star)
  • ESPN Bet (Hollywood Casino)
  • BetMGM (KS Crossing)
  • Caesars (KS Crossing)
  • PointsBet (KS Crossing)

Looking at operators’ monthly performance, DraftKings and FanDuel have dominated the Kansas sports betting scene since the 2022 launch.

In February, Kansas online sportsbooks reported nearly $193.9 million in betting handle (total bets), with PointsBet collecting just a little over $1.57 million:

  1. DraftKings: $87.7 million in total bets
  2. FanDuel: $58.5 million in total bets
  3. BetMGM: $20.2 million in total bets
  4. ESPN: $14.7 million in total bets
  5. Caesars: $11.2 million in total bets
  6. PointsBet: nearly $1.6 million in total bets 

Alongside ESPN Bet and BetMGM, PointsBet reported negative revenue last month.

As Kansas allows up to 12 online sportsbooks, Fanatics could face additional competition as more gambling companies might fill in those blanks.

Each of the four retail casinos in Kansas is eligible to host three online sportsbooks on their license.

Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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