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FanDuel revealed last week that it has entered into a multi-year sponsorship agreement with the Breeders’ Cup, one of thoroughbred racing’s most “prestigious international events.”
“We are looking forward to not only enhancing our ability to cover the Breeders’ Cup races themselves but to devote more coverage and promotion to the lead-up through the Breeders’ Cup Challange Win and You’re In Series,” said Kip Levin, COO of FanDuel and CEO of TVG.
FanDuel is the parent company of TVG, America’s Horse Racing network and the largest advanced-deposit wagering (ADW) platform in the US.
According to the press release, the agreement gives TVG and FanDuel “official partner status” for four of the Breeders’ Cup business units.
- ADW
- Sports betting
- Daily fantasy sports (DFS)
- Online casino
Breeders’ Cup & FanDuel partnership details
Once the agreement goes into effect, TVG will become the name-in-title sponsor for each of the $2 million G1 races. Those are:
- The Breeders’ Cup Juvenile
- The Breeders’ Cup Mile.
Both races compromise two of the 14 races of the 2019 Breeders’ Cup World Championships, which will be held in early November at Santa Anita Park in Arcadia, CA. (Take a look at this year’s Breeders’ Cup betting odds and place your bets.)
“We are excited to be back working with TVG and the FanDuel Group,” said Craig Fravel, president and CEO of the Breeders’ Cup.
Here’s more from Fravel:
“TVG has been a long-time supporter of the Breeders’ Cup and a good friend to the horse racing industry. We are equally excited about putting the very best international thoroughbred racing in front of a new wave of sports bettors, and our partnership with TVG and FanDuel is a big part of that plan.”
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What’s next?
The partnership itself is not going to shift the balance of power over to thoroughbred horse racing. However, it does give the sport a key ally moving forward.
FanDuel has slowly established itself as a premier sports betting provider, especially in New Jersey where it, along with DraftKings, sits atop the mobile wagering throne.
In June, NJ online sports betting accounted for 83 percent of all wagers with FanDuel and DraftKings makings up a significant portion of that mobile wagering pie.
Along with a cult following, FanDuel brings name recognition and a well-established mobile product, all of which will be positives for the horse racing industry.
“This is a great opportunity to bring horse racing and the Breeders’ Cup front and center to our sports betting and daily fantasy customers and to introduce horse racing’s championship event to the next generation of racing fans,” Levin said.
