Global gaming technology leader International Game Technology PLC (IGT) has inked a new deal with FanDuel Group. Per the agreement, IGT will provide a sports betting software platform for the new FanDuel Sportsbook at Meadowlands Racetrack in New Jersey.
The FanDuel Sportsbook opened inside the track’s Victory Sports Bar on Saturday, July 14. The 5,300-square-foot sportsbook features 10 betting windows, 27 big-screen TVs, and space for 490 people. It will expand to 15 betting windows, 65 big-screen TVs and space for 650 by the start of this year’s NFL season, in early September.
Thanks to the deal between IGT and FanDuel, gamblers can now place sports bets over the counter at the FanDuel Sportsbook using IGT technology. FanDuel Group parent company Paddy Power Betfair‘s pricing, trading, and risk management capabilities have now been integrated into the IGT platform as well.
FanDuel expanding online?
Plus, there are plans to expand over the next few months. The expansion will include the installation of self-service betting kiosks and various other retail services at the FanDuel Sportsbook. Plus, the launch of FanDuel Sportsbook-branded online and mobile wagering in New Jersey using IGT technology.
FanDuel Group CEO Matt King said IGT represents the best option for a software platform at the new FanDuel Sportsbook:
“We are delighted to choose IGT’s leading platform for our sports betting platform in New Jersey…When we evaluated sports betting platform provider partners in the US, IGT was the ideal choice, based on the Company’s proven history in the space and the quality, reliability and flexibility of the sports betting technology that it has deployed for customers around the world.”
IGT Senior Vice President Interactive, Sports Betting, Licenses Enrico Drago said the companies will create a world-class sports betting experience:
“IGT’s sports betting technology combined with the expertise of FanDuel represents two experienced, complementary sports betting companies coming together to create a reliable, world-class sports betting experience in New Jersey.”
New Jersey sports betting
New Jersey legalized sports betting at casinos and racetracks on June 11. It earned the right to pass such legislation when the US Supreme Court lifted a federal sports betting ban in May.
In May, Paddy Power Betfair and FanDuel also reached an agreement to merge Betfair US operations with FanDuel. Both were clearly eyeing the emerging US sports betting market.
Paddy Power Betfair Chief Executive Peter Jackson said the merger would create the largest online gambling business in the US. Plus, it would put the company in a position to target the US sports betting market.
In June, Betfair US agreed to run sports betting for Meadowlands Racetrack and Tioga Downs Casino Resort in New York. Both facilities are owned by Jeff Gural and various partners.
The 2013 law that authorized four new commercial casinos in New York apparently allows each to run live sportsbook operations. However, the NY State Gaming Commission has yet to draft regulations to govern sports betting in the state. This puts New York sportsbook operations on hold for now. Plus, it has Betfair US and FanDuel focused on New Jersey instead.
Betfair US CEO Kip Levin said Meadowlands has the potential to be the top sports betting venue in the US, mostly because of its proximity to New York City.
The FanDuel Sportsbook is less than a half hour drive from Midtown Manhattan.