FanDuel announced it’s adding a new show to its growing FanDuel TV lineup. The cable television network created by the online gaming company is launching a new NBA-centric show called Run it Back.
The show will be hosted by former ESPN-alum Michelle Beadle and former NBA star Chandler Parsons.
Run it Back will air Mondays, Tuesdays and Wednesdays at 10:00 am ET, starting October 17.
More TV content for FanDuel
According to a press release, Run it Back will cover all things NBA, with Beadle and Parsons covering various topics.
“FanDuel TV was designed for viewers to watch and wager and Run it Back will bring a 360° view of the NBA including wagering trends to our audience,” said FanDuel’s Chief Commercial Officer Mike Raffensperger.
“Every NBA season offers its own unique intrigue and as the narrative of each season unfolds Run it Back will be there every step of the way.”
Other topics of discussion include:
- Interesting match-ups
- NBA storylines from around the league
- Biggest games of the day
Additionally, Beadle and Parsons will be joined frequently by Stadium Insider and writer for The Athletic, Sham Charania.
Charania will also use FanDuel Sportsbooks odds exclusively in his news reporting and on social media. According to the release, this is a first-of-its-kind integration where one of the NBA’s leading journalists will source news from an official NBA sportsbook partner in his tweets and content.
NBA content creator Eddie Gonzales will serve as the show’s producer and an on-air contributor. Run it Back will also lead into FanDuel TV’s morning talk show ‘Up and Adams’ hosted by Kay Adams.
Building a network
In September, FanDuel launched FanDuel TV and its new OTT platform FanDuel+.
Its lineup now includes:
- Up and Adams
- More Ways to Win
- Run it Back
FanDuel+ is free to download for existing FanDuel customers with accounts on any of its sportsbook, casino, horse racing or daily fantasy platforms.
As part of its deal with Sportradar, FanDuel TV and FanDuel+ are also home to international basketball coverage. Each week, two to three games, primarily on Friday and Saturday, will be televised live on FanDuel TV during the season. Many more games are available on FanDuel+, available for download on Roku, Amazon Fire and Apple TV-connected devices.