Flutter has launched a new initiative, Global Advocacy Program, which will strive to support different diversity groups and reinforce their voices on a global scale. The result of the program could be a better experience for all involved in the US online gambling industry.
Led by Flutter’s Executive Committee, the Global Advocacy Program will focus on four distinct areas: gender, multiculturalism, LGBTQIA+ issues and accessibility.
The new project is created with the aim to drive the group’s diversity, equity, and inclusion strategy forward, as part of its Work Better pillar inside its global Positive Impact Plan.
Collective impact and positive change for US online gambling
The program will be led by the Group Executive Committee, focusing on four global workstreams as the group believes they can make a collective impact and strive for positive change. Flutter is the parent company of several US online gambling brands like FanDuel and Poker Stars.
The Global Advocacy Programme will be in four stages – listen, learn, advocate and action – where each area has clear aims and outcomes. Each phase will be overseen by a different Flutter executive, which includes FanDuel CEO Amy Howe, who will lead the group’s work on gender.
Here’s an entire scope of all four phases:
- Gender (led by FanDuel CEO Amy Howe)
- Multicultural (led by Group CLO and Commercial Director Pádraig Ó Ríordáin)
- LGBTQIA+ (led by Sportsbet CEO Barni Evans)
- Accessibility (led by Group CIO Paul Cutter).
Phil Bishop, chief people officer at Flutter, said:
“At Flutter, we strongly believe the work of Diversity, Equity and Inclusion starts at the top, which is why our executive committee will be using their voices to advocate and drive meaningful, long-lasting cultural change.”
Bishop went on to add:
“The Global Advocacy Programme will be central to achieving our mission of understanding the lived experiences of colleagues across Flutter, particularly those from marginalized communities. In addition to delivering against targets set out in our Positive Impact Plan, the program will work to remove barriers and obstacles while meaningfully closing experience gaps so there’s a level playing field for everyone.”
Paying attention to our coworkers’ lived experiences
As Flutter states, its Executive Committee is aware active listening “reduces the risk of being removed from the daily experiences of colleagues,” especially those from marginalized groups.
The group also believes that paying attention to their colleagues and their lived experiences will enable the committee to advocate for their coworkers. The Global Advocacy Programme should, therefore, strengthen the group’s ability to support and promote change.
Flutter’s Executive Committee thinks it will also help them understand how colleagues are impacted by DE&I policies and guarantee that the group’s strategy works towards progress.
The committee is dedicated to using the learnings and colleague awareness to manage the collaborative creation of an action plan on common themes that can “drive scalable and meaningful change across Flutter.”
Flutter’s FanDuel dedicated to responsible gaming initiatives
FanDuel Group, part of Flutter Entertainment, was among the major online casino operators to back responsible gambling standards last week.
As part of the American Gaming Association’s Responsible Gaming Education Month, FanDuel announced it would be holding its first company-wide Play Well Day to support several responsible gaming initiatives.
FanDuel employees will meet to discuss how each of them can help create a culture that embraces safer play.
The company will also make a $100,000 donation to the International Center for Responsible Gaming (ICRG), an American nonprofit group that funds scientific research on gambling addiction.