Light & Wonder unveiled various new gambling products on Tuesday at Global Gaming Expo (G2E) in Las Vegas, saying they “will bring wide-eyed wonder to players, customers and operators” worldwide.
Light & Wonder’s new products and innovations presented “address the shift in player behavior” and included:
- COSMIC, Light & Wonder’s most recent slot cabinet and latest hardware innovation
- THE CARD RECYCLER, a sustainable solution for operators
- Light & Wonder LIVE DEALER by Authentic Gaming, a live casino experience
- Enhancements to Light & Wonder’s suite of systems
Dylan Slaney, EVP and CEO of iGaming, Light & Wonder said:
“We know player behavior is changing, and we are passionate about bringing players the best digital experiences, no matter where they are.
Light & Wonder continues to raise the bar for our fans, enriching their gameplay experience and bringing exciting, new worlds of play – all on the world’s most trusted iGaming ecosystem.”
Presented by the American Gaming Association and organized by Reed Exhibitions, the US gambling industry trade show is taking place this week (Oct 10-13). It gathers industry professionals and gaming companies, driving the business forward and defining the future of gaming.
New products unveiled aim to be “endless fun” for players
The company said it had acknowledged the shift in player behavior to “immersive and connected offerings.” Light & Wonder is, therefore, focusing on games that players want to access on different platforms – retail casinos, online casinos and mobile apps – in real-money and free-to-play social markets.
In yesterday’s release, Matt Wilson, CEO of Light & Wonder emphasized:
“Over the past seven months, Light & Wonder has transformed from a diversified business to a company focused solely on cross-platform gaming and enabling technologies. The new products we announced today will enable us to continue to lead the way. By investing in next-level experiences, content, technology, systems, hit studios and platforms that redefine gaming, we remain committed to delivering great games the world wants to play.”
COSMIC offers players an immersive experience with revolutionary fiber-optic lighting and advanced animations. It features a 27” top monitor display that flows flawlessly into the player panel, including the brightest bash buttons. COSMIC is the company’s latest hardware addition, joining KASCADA™ Dual Screen and its brand-new stepper cabinet, LANDMARK™ 7000.
The next generation of electronic table games, Light & Wonder LIVE DEALER by Authentic Gaming, uses a personalized studio environment to provide a selection of shared live tables. The product allows operators and players to customize graphical elements, UIs and side bets.
Wide-area progressive jackpots are now available to US casino operators, premiering with the popular DUŌ FÚ DUŌ CÁI game, 88 FORTUNES – JACKPOT FESTIVAL. The game series features a recognizable symbol-based mechanic similar to the Light & Wonder land-based game.
Light & Wonder also brings its popular ETG game ROULETTEX to a standard roulette table. It offers players a “supercharged roulette experience” by allowing them to choose a volatility level and the chance to win up to 500x the value of their wager on a single number. The game is available on QUARTZ Hybrid, QUARTZ Standalone, TABLEMASTER QUARTZ and traditional felt.
Aiming to deliver industry-leading products to popularize the casino floor
Light & Wonder aims to constantly inform its partners and casino operators about the full suite of solutions and systems, enabling them to gather insights into its casino floor activity.
As Siobhan Lane, Light & Wonder CEO of Gaming observed:
“The ingenuity powering our program is unparalleled. We remain totally focused on fostering inclusive, high-performing experiences across our product line. As the only company with leading market positions in gaming, iGaming and social, we will continue to break barriers in the cross-platform space.”
Light & Wonder also unveiled some innovations in systems, technologies and shufflers, like THE CARD RECYCLER, L&W Connect, Celebrity Celebration, AToM and Linux operating system for iVIEW 4.