GeoComply reported it conducted a record 100 million geolocation checks during Super Bowl LVII weekend.
The company said it recorded betting transactions across 23 legal online sports betting jurisdictions in the US states and the District of Columbia. That’s a 25% increase compared to the previous year.
The game occurred Sunday, Feb. 12, with the Kansas City Chiefs beating Philadelphia Eagles (38-35) at the State Farm Stadium in Glendale, Arizona. That was the first Super Bowl to take place in a state with legal sports betting.
New York tops all states with 13.9 million GeoComply geolocation checks
GeoComply said it registered 7.4 million accounts over the weekend, a 32% increase from last year. The company also identified 100,000 geolocation checks inside and around the Arizona stadium from more than 8,000 player accounts.
New York was the most active state during the Super Bowl weekend, with 13.9 million geolocation checks. Ohio, which launched its legal market in early January, was next with 12.6 million checks.
Meanwhile, Pennsylvania, the home state of losing Eagles, reached 11.8 million transactions.
New Jersey came to 9.1 million, while Michigan had 7.5 million transactions.
Arizona was next with 6.1 million geolocation transactions. And Kansas, home of the Chiefs, had 2.2 million transactions.
GeoComply also recorded the top 5 states by total unique accounts:
- Ohio: 1.1 million
- New York: 851K
- Pennsylvania: 793K
- New Jersey: 660K
- Michigan: 575K
Interest in legal online sports betting on the Super Bowl has never been higher
GeoComply Co-Founder & CEO, Anna Sainsbury, commented:
“Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher. It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
Over Super Bowl weekend, GeoComply recorded 2.2 million legal sports betting geolocation transactions in Kansas. Missourians also attempted to access legal sportsbooks in other states 250,000 times and GeoComply blocked them from betting.
Kansas launched legal online sports betting in September last year. However, the Kansas City Chiefs stadium and its fans are in Missouri, where sports betting is illegal.
GeoComply blocks over 140,000 fraud attempts
As a major event, the Super Bowl was also a target for online fraudsters looking to benefit from increased consumer interest. During the week leading up to the Super Bowl, GeoComply’s technology spotted and blocked more than 140,000 fraud attempts.
Sainsbury said:
“It’s no secret that online fraud is a growing concern across all forms of e-commerce. Online sports betting may be a target for fraud, but because every bettor must verify their location, the industry has the data to stop it before it starts. GeoComply is proud to be a cyber security asset to the industry.”
GeoComply protected users and sportsbooks from fraud rings, account takeovers, ID theft, and other financial fraud. Sainsbury concluded: “GeoComply’s unprecedented transaction figures from this Super Bowl weekend reflect the growth of legal online sports betting. This tightly regulated industry emphasizes consumer protection, transparency, and accountability.
Every state that regulates sports betting is a blow to the predatory black market that operates in the shadows, providing zero safeguards for bettors and no economic benefit to the local community.”
