New Jersey Just Hit 13 Online Sportsbooks Because Of This Popular Brand

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New Jersey continues to grow its online sports betting market. The Golden Nugget launched its online sportsbook in the Garden State on Feb. 19.

The site is the 13th to launch in New Jersey since August 2018. There are now three more online sportsbooks in the state than retail books.

How the Golden Nugget Online Sportsbook works

Golden Nugget is using its industry-leading online casino platform to backstop the sportsbook. The SBTech-designed app is available on both iOS and Android devices. There is also a browser-based version.

Players can register for an account anywhere that they’d like. However, they may only wager while physically in the state of New Jersey – the app uses geolocation software to ensure compliance with the geographic requirements.

The following sports are available on the Golden Nugget app:

  • Football
  • Basketball (college)
  • Hockey
  • Baseball
  • Soccer
  • Tennis
  • Boxing
  • Mixed martial arts
  • Golf
  • Motor racing
  • Cycling
  • Cricket
  • Rugby Union
  • Australian rules football

One notable exception to the list of available wagers is NBA basketball. Golden Nugget’s sportsbook may not take action on NBA games due to owner Tilman Fertitta‘s ownership of the Houston Rockets.

The app also selects various deals across all the sports as Golden Lines. Golden Lines are bets that have moved significantly in the player’s favor recently, so they can come with excellent value at times.

Unsurprisingly, the Golden Nugget sportsbook shares its banking methods with its online casino. So, any players familiar with that interface should have no difficulties.

Similarly, the same avenues for support – chat, email, or phone – are available in the new sportsbook. In fact, Golden Nugget has unveiled a dedicated phone line for sportsbook help.

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Golden Nugget looking to build on its online casino dominance

Normally, it would be a poor business idea to come so late to the party. After all, Golden Nugget is entering an online market already saturated with a clear leader (DraftKings) and several niches already claimed.

However, Golden Nugget’s ace in the hole is its dominance in the online casino market. Golden Nugget Online’s revenues exceed the combined revenues of any two of its competitors.

So, integrating the sportsbook into New Jersey’s most popular betting platform will give the new sportsbook a natural boost. In turn, the online casino can tout its added value to its repeat customers, and encourage them to move their sports betting over to Golden Nugget, if only for simplicity’s sake.

Bundling of services works–ask any cable or internet provider. So, even though it’s the 13th entry, Golden Nugget’s Online Sportsbook is already here to stay.

Bart Shirley

About

Bart Shirley is a writer and poker player from Houston, Texas. Bart writes about the NJ online casino industry and US online poker. He has a master's degree in business administration from Texas Christian University and a degree in English from Texas A&M.

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