Hard Rock Officially Assumes Control Of The Mirage By Year’s End

Written By Nicholaus Garcia on November 14, 2022
The Mirage will officially change ownership by end of year

Hard Rock International will assume control of The Mirage by the end of the year. In addition, Hard Rock intends to hire key team members in several new positions.

Last year, Hard Rock spent $1.08 billion to acquire the iconic Nevada casino from MGM Resorts. In doing so, Hard Rock, owned by the Seminole Tribe of Florida, will become the first tribal operator on the Las Vegas Strip.

Per the agreement, Hard Rock will keep the property’s name and brand for up to three years. Additionally, the company will unveil expansion details in 2025.

In a statement, Hard Rock Las Vegas’ President Joe Lupo said:

“We look to ensure a good experience for our guests with little change or disruption. We will be implementing Hard Rock’s Unity Rewards which is available in over 150 locations throughout the United States and around the world.”

Does this Nevada casino takeover change anything for guests?

Hard Rock said any hotel guests with upcoming stays during and after the transition would have their reservations honored. Customers should note benefits through MGM Rewards, like cab lines, check-ins and parking, will only last until the transaction closes.

The company also said rewards members at The Mirage will keep their tier status and will not lose credits or points. Customers with slot machine cashout vouchers and casino chips can still redeem them after Hard Rock takes over.

According to MGM’s FAQ sheet, the transition could slightly disrupt services as mentioned in the Las Vegas Review-Journal:

“There could be downtimes after the closing of the transaction as new systems are installed but we are working diligently to mitigate any disruption.”

Hard Rock International looking for new hires

Hard Rock said it plans to hire new team members in its IT, HR and finance departments.

In a statement, the company said the Mirage will transform over time.

“The new Team Members will become part of the Hard Rock team at The Mirage property, which will transform, over time, into the Hard Rock Casino and Hotel Las Vegas.”

Photo by AP Photo/John Locher
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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