Hard Rock Bet Tapped Official Sportsbook At Daytona International Speedway

Written By Tebearau Egbe on January 31, 2024
Porsche 963 At Daytona International Speedway

Online sportsbook Hard Rock Bet again began accepting bets in Florida in December and recently forged a partnership by becoming the official sportsbook of Daytona International Speedway.

It took nearly two years of legal cases and rulings, but Hard Rock Bet resumed operations in the state and announced its recent deal in time for Daytona 500 and NASCAR betting.

Motorsports facility Daytona International Speedway will host the Daytona 500 on Feb. 18. This collaboration unites two internationally acclaimed entertainment powerhouses.

This development marks Hard Rock as the fifth sportsbook to attain the status of an authorized gaming operator of NASCAR, joining:

  • FanDuel
  • DraftKings
  • BetMGM
  • ESPN Bet

According to a Hard Rock Digital news release, Marlon Goldstein, chief executive officer said:

“We’re thrilled to partner with DIS to engage and entertain its dedicated worldwide fanbase like no one else can at the Hard Rock Bet Fanzone and on the Hard Rock Bet app on race weekends.”

Daytona International Speedway promises exclusivity to fans

Through the partnership, fans can now enjoy onsite experiences at the newly christened Hard Rock Bet Fanzone. 

Attendees can indulge in opportunities such as pace car rides and behind-the-scenes access to events. Additionally, spectators in the stands can now legally place bets on live NASCAR action and over 20 other sports through Hard Rock Bet.

The Hard Rock Bet app can now be utilized through the App Store and Play Store. 

Hard Rock gamblers can take advantage of a No Regret First Bet, securing reimbursement of up to $100 in bonus bets should their initial wager meet an unforeseen twist. 

The online sportsbooks app offers a streamlined sign-up process, prompt transactions, boosts and online loyalty rewards.

“Just like Daytona International Speedway, Hard Rock Bet is built for speed with fast sign-ups, quick deposits and withdrawals, and rapid bet placement to get players in on the action,” Goldstein added.

Event lineups Daytona fans should look forward to wagering on

The collaboration initially kicked off this recent weekend when Hard Rock Bet Fanzone debuted at Rolex 24 At Daytona.

Alongside the qualifying sessions for the Daytona 500, the event calendar at Daytona also has:

  • NASCAR Truck Series
  • NASCAR Xfinity Series
  • ARCA Menards Series

“Our fans are some of the most enthusiastic when it comes to representing their favorite drivers and now, they can take that passion even further,” said Frank Kelleher, president of Daytona International Speedway.

“Between the Rolex 24 At DAYTONA, The DAYTONA 500, Bike Week Presented by Monster Energy and so much more, fans will be able to engage with them all in the Hard Rock Bet Fanzone right here at The World Center of Racing.”

Photo by John Raoux / AP Photo
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Tebearau Egbe

Tebearau Egbe has written about gambling for more than four years. She has a Master's degree in philosophy and possesses a unique ability to dissect complex industry developments, distilling them into insightful narratives for readers.

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