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Hard Rock Bet’s New Jersey operation has more than 2,000 games live, setting a new standard for online casinos in the state.
Grant Williams, SVP of casino for Hard Rock Bet, said in a news release that the casino has met expectations, with the milestone occurring just a year after the casino opened in the state.
“We’re incredibly proud of the experience we’ve built in just 12 months since launching Hard Rock Bet in New Jersey. Players are noticing.
It’s not just the 2,000 gaming options from top providers, but also the exclusive experiences we’re providing and the platform’s continued evolution with enhanced promotions, personalization, and complementary omnichannel activations in Atlantic City.”
Key takeaways
- Hard Rock Bet has reached a milestone of 2,000 online casino games in New Jersey.
- The platform grew from under 1,000 games in August 2023 at launch, to 2,000 games in August 2024.
- New Jersey’s online casino market is thriving, with June’s revenue jumping 21.4% compared to the same time last year.
What to expect from the 2,000 games on Hard Rock Bet NJ?
The more that 2,000 online casino games include:
- Table games
- Blackjack
- Baccarat
- Video poker
- Craps
- Live dealer games
- Slots
- Roulette
Hard Rock Bet online casino also features games from more than 40 top providers, including Light & Wonder, IGT, White Hat Studios, AGS, Evolution, Games Global, Playtech and others.
One of its recent endeavors includes a partnership with Aristocrat Interactive through which Hard Rock Bet introduced Aristocrat Interactive Content & Aggregation’s game offerings.
When Hard Rock’s online casino relaunched in August 2023, it offered a modest selection of under 1,000 games. However, in 2024, the platform underwent rapid expansion, growing to 1,500 games by March.
The platform continued to add approximately 100 new games monthly, ultimately reaching a milestone of 2,000 games by August.
In addition, Hard Rock Jackpot Casino, a social casino launched in 2019, also offers a variety of slot games and other casino-style games for players to enjoy.
Hard Rock Bet’s rebranding efforts pay off
The online casino took this year to focus on rebranding, and this month, in a bid to supercharge the user experience, they have rolled out a slew of personalized features that promise to make gaming more enjoyable and intuitive.
Hard Rock Bet introduced a new ‘For You’ section, to enhance the user experience. This feature provides players with quick access to personalized game categories, including:
- Recently played games
- New titles tailored to individual preferences
- Daily jackpot games offering prizes
Online casino winnings soar in New Jersey
The numbers are in, and New Jersey’s online casino market is on fire. Hitting the $1 billion mark in winnings for 2024 is no small feat, especially considering June’s revenue jumped a whopping 21.4% compared to last year.
The state’s online casinos are reaping the rewards of a thriving industry.
Also, NJ’s online casino win of $186.8 million in June 2024 not only sets a high bar but also made its place as the fourth-highest month on record in New Jersey. What’s even more applaudable is that the top four months for online casino wins in the state have all occurred in a single year – March, April, May, and now June 2024.
