Hard Rock Casino Continues To Be Indiana’s Top Earner

Written By Nicholaus Garcia on October 17, 2022
Hard Rock Casino Northern Indiana top earner

For a 12th consecutive month, The Hard Rock Casino Northern Indiana was the top earner in the Hoosier State. According to data from the Indiana Gaming Commission, Hard Rock generated more revenue than any of the 11 other commercial casinos in Indiana.

Hard Rock monthly success

For September, Hard Rock recorded $36.6 million in gaming revenue, a 23.9% increase compared to September 2021. The state’s former top earnings generator, Horseshoe Casino in Hammond, recorded $27.3 million, down 16.6% from September 2021.

“It is great to see continued strong growth in both our slot and table games business year over year,” said Matt Schuffert, president of Hard Rock Casino Northern Indiana.

“Our Hard Rock Sportsbook app launched in early September. We have been very excited by the continued growth in that business.”

Schuffert also said year-over-year gaming revenue growth, “is a true testament to the entertainment destination that we have created at Hard Rock Northern Indiana.”

Breaking down revenue numbers

Hard Rock table game revenue totaled $12.7 million in September, the best in the state. In September of last year, revenue was $8.2 million.

The Gary, Indiana casino also led all properties in slot machine revenue with $23.8 million from $249.7 million in slot play.

Meanwhile, year-over-year revenue was down in September at the two other casinos in Northwest Indiana: Ameristar Casino and Blue Chip Casino in Michigan City. Ameristar’s revenue dropped 22.5% to $16.2 million in September compared to $20.9 million over the same period last year.

As for Blue Chip Casino, it totaled $11 million in revenue compared to $11.8 million in September 2021, a 6.8% decrease.

As a whole, Indiana casino industry revenue was $204.1 million for September, down 1.2% compared to $206.6 million last year.

According to the gaming commission, Indiana collected $43.4 million in tax revenue from slot machine and table games and another $4.9 million from sports betting.

The return of college and professional football helped sportsbooks across the state generate $382.5 million in sports betting handle for September, compared to $238 million in August.

Photo by PlayUSA
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Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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