Hard Rock Digital Launches Hard Rock Bet In New Jersey

Written By Katarina Vojvodic on August 21, 2023 - Last Updated on August 22, 2023
Hard Rock Casino lobby Atlantic City New Jersey with Hard Rock Bet logo

Hard Rock Digital announced the launch of its Hard Rock Bet platform in New Jersey. According to the company’s press release, the app will deliver an “elevated experience” to online casino enthusiasts throughout the state.

The app is also accessible to guests of the retail sportsbook at Hard Rock Hotel & Casino Atlantic City.

While the HR platform went live in New Jersey easily, it would have to wait to launch in Florida because of a new delay. It means the Seminole Tribe in Florida won’t be able to launch its Hard Rock Bet platform before the beginning of the 2023 NFL season, as initially planned.

Hard Rock Bet launches smoothly in New Jersey

Hard Rock Bet’s online casino features hundreds of slots, table games and live dealer games. The company says the offer includes “exclusive new releases and new titles each month from the top providers in the industry.”

HardRock.bet is available online on iOS and Android, integrating online casino and sportsbook as well as rewards.

George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City, said the gaming platform will allow them to better engage with players. Godlhoff noted in a company press release:

“The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions. This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

Hard Rock enters New Jersey online gambling fully upgraded and prepared

Apart from the new gaming options, Hard Rock Bet says it will offer an “upgraded and seamless experience” to the New Jersey online casino player. That includes faster user flows for:

  • Signup
  • Login
  • Deposits
  • Withdrawals

New Jersey players can also take advantage of the “revamped online rewards experience” through Hard Rock Bet’s Loyalty Rewards program. It offers unified rewards to players across the sportsbook and online casino app in the form of:

  • Bonus play/bets
  • Bonus cash
  • Mystery Wheel spins
  • Tesla

Some of the Hard Rock Bet’s latest features include Play-by-Play betting, personalized daily Overdrive Boosts, and Flex Parlays, which allow players to adjust the number of bets needed to try to win a multi-bet parlay.

Hard Rock Bet app will not launch in Florida by the NFL season

Last week, the DC Circuit US Court of Appeals indicated that it could delay the decision on whether to rehear a case regarding the Seminole Tribe’s compact with the state of Florida.

The delay could push back the Florida sports betting relaunch after the beginning of the NFL season, scheduled for Sept. 7.

The DC Circuit ordered the Seminole Tribe to file a response to West Flagler Associates’ petition for rehearing en banc, meaning it would go before all 11 judges in the circuit court. West Flagler filed the petition on Aug. 14 at the deadline to request a rehearing.

While awaiting the Florida launch, the Hard Rock Bet platform is available in:

  • Arizona
  • Indiana
  • Ohio
  • Tennessee
  • Virginia
Photo by PlayUSA
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Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for PlayCanada.com. Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

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