[toc]Hard Rock International just added an interesting new social game to its product line.
The game, Hard Rock Puzzle Match, is a match three-style puzzle game a la Candy Crush. It challenges users to solve puzzles to move on to the next level.
So far the reception to the game is positive. Hard Rock Puzzle Match debuted at the end of August. It already has over 100,000 downloads. It also boasts a 4.4 rating in the Google Play Store.
The game is a collaboration between Hard Rock and Game Developer Ilyon Dynamics that highlights the internationality and history of the Hard Rock brand in a fun and exciting way.
In a press release announcing the launch of the new game, Hard Rock said:
“The unique mobile game captures the essence of the Hard Rock ‘Experience,’ delivering it straight to the mobile devices of billions of users around the world. Hard Rock Puzzle Match allows players to work their way through challenging levels and puzzles in order to complete their Hard Rock memorabilia collections while exploring famous Hard Rock landmarks and locations from London to Las Vegas, New Delhi and Barcelona. Each city has a special set of cards that need to be completed, offering players the opportunity to learn about each location in the process.”
Senior Vice President of Online Gaming at Hard Rock, Kresimir Spajic, explained the choice to move into the social space.
“We are constantly looking for opportunities to increase and deepen brand affiliation among Hard Rock’s millions of loyal fans around the world and we are excited to bring them this new game, which will also allow us to unite the online and offline experiences that the Hard Rock brand offers. Working with Ilyon has been an amazing experience as the team was able to perfectly capture the spirit and uniqueness of our brand, bringing the Hard Rock experience to the fingertips of people all around the world.”
Ilyon CEO Yonatan Erez spoke positively about the Hard Rock brand as well.
“While we have developed and launched many different types of games, this collaboration and game development process was a truly special opportunity for our team. We worked incredibly hard to bring everything that is unique about Hard Rock to the small screen and we are excited to deliver what we believe is simply an amazing gaming experience to Hard Rock’s loyal fans across the globe.”
The strength of the Hard Rock brand
The game will certainly have an audienc. Hard Rock is one of the better-known brands in the world.
More than 79 million people walk through the doors of Hard Rock cafes, hotels, and casinos across the world every year. The first Hard Rock café opened in London, England, on June 14, 1971.
There are now locations in nearly every major cities around the world. From New York to Las Vegas to Barcelona to New Delhi, wherever you are, chances are there is a Hard Rock nearby. Along with the one-of-a-kind rock memorabilia from the company’s extensive collection too, of course.
But not only have the number of Hard Rock locations grown. Hard Rock’s reputation as a top-flight restaurant and hospitality provider has too.
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