It’s the year of AI, and gaming leaders are ready for it.
The International Gaming Standards Association (IGSA) announced this past week it is doing its part to wrestle with AI’s implications in the gaming industry by forming the Ethical AI Committee. The committee is made up of representatives from four companies: three from gaming and one from AI.
Nimish Purhoit, vice chair of IGSA and an exec at gaming firm Aristocrat, will serve as acting chair of the AI committee. In a press release, he said the committee’s formation comes at a crucial time:
“We are at a pivotal moment in the history of our industry Artificial intelligence is coming of age and its possibilities are limitless.”
What will IGSA’s AI committee do?
To understand how the committee will work, it helps to understand why IGSA exists. The association exists as a facilitator between regulators and gaming operators, offering suggestions and advice on how to create standards that protect bettors and benefit regulators and operators.
Entering the AI arena is a natural fit for IGSA. Operators use AI to create algorithms for their various online gaming markets. But how those algorithms mesh with, for example, state regulations related to gambling can be tricky.
And that’s where the IGSA’s AI committee has a role, the company noted. It can work with regulators and operators to create regulations and frameworks that can adapt to AI’s growth. In a Cision PR Newswire press release, Purohit said.
“The IGSA’s charter as a standards organization gives us a unique lens with which to protect our members and our industry from both the opportunities and challenges that AI brings with it. The formation of this non-technical committee will establish frameworks that empower regulators working tirelessly to update their jurisdictional requirements in the AI arena.”
AI committee CEO believes they can have positive impact on gaming industry
Earle G. Hall, CEO of AI firm AXES.ai, is chairman of the IGSA’s board and a member of the new AI committee.
Hall said he believes AI will “redefine the rules of competition” in the gaming world. And, because of that, it’s important for the committee to set guardrails for the future.
“To ensure that these rules are fair, ethical, and integral, the creation of this committee will offer our industry guidelines, policies and standards to learn from and to adopt and adapt in their jurisdictions,” Hall said.
“I am personally very excited about the overwhelming response we have had from members to join this committee and do the right thing for our industry as a whole.”
AI isn’t anything new in the gaming world. For example, firms use AI to generate prediction systems. Playtech has used AI to enrich its responsible gaming program.
