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IGT Gets Wheel Of Fortune Exclusive Rights Until 2034

International Gaming Technology announced a new ten-year licensing deal with Sony Pictures for exclusive rights to the Wheel of Fortune brand.

Wheel of Fortune Closeup of Wheel. IGT gets the rights to sell its online slot game under the popular brand.
Photo by Peter Kramer / AP Photo
Nicholaus Garcia Avatar
2 mins read

International Gaming Technology (IGT) signed a new 10-year licensing deal with Sony Pictures for exclusive Wheel of Fortune brand rights. 

The agreement includes several IGT gaming options, including online casinos, retail lottery and online games. Furthermore, IGT can distribute Wheel of Fortune content for free-to-play social casinos. 

Wheel of Fortune ten-year deal begins in 2025

IGT’s Wheel of Fortune slots machine is one of the most successful themes ever. Thus, it makes sense the company would want to lock up the exclusive rights until 2034

In an IGT news releaseRenato Ascoli, IGT CEO, Global Gamingsaid:

“In securing exclusive gaming, lottery, iGaming and iLottery access to the Wheel of Fortune brand through 2034, IGT can maximize the returns of this licensing partnership and advance our legacy of creating omnichannel Wheel of Fortune games that generate demand and award prolific jackpots. 

Sony Pictures Television has been a trusted IGT partner for more than 25 years, and in that time, we’ve delivered a diverse portfolio of Wheel of Fortune games that has set the industry standard for innovation, is the clear leader in industry game-performance charts and generated significant revenue for our customers.”

Sine 1996, Wheel of Fortune slots have paid more than $3.5 billion in jackpots and awarded $1 million-plus jackpots to more than 1,100 players. IGT also supports Wheel of Fortune-themed Powerbucks games, the omnichannel progressive jackpot in Canada.

IGT is banking on the Wheel of Fortune theme

IGT’s deal also pairs well with the Wheel of Fortune online casino the company launched with BetMGM in New Jersey. The endeavor is the first brand-led online casino in North America.

The company also launched the Wheel of Fortune Triple Gold Gold Spin, the US’s first omnichannel wide-area progressive (WAP) jackpot. 

The WAP jackpot enables New Jersey online casino players to spin for large-scale wins on games. Players can also use combined jackpot liquidity between land-based, mobile and online versions of IGT’s Wheel of Fortune slots.

Nicholaus Garcia Avatar
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Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

View all posts by Nicholaus Garcia

Nick Garcia is a senior reporter for PlayUSA. Garcia provides analysis and in-depth coverage of the gambling industry with a key focus on online casinos, sports betting and financial markets. Garcia has been covering the US gambling market since 2017. He attended Texas Tech University as an undergrad and received a Master of Arts in Journalism from Columbia College Chicago.

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