Inspired Entertainment announced a long-term contract extension with online gambling operator bet365.
Under the new deal, Inspired will continue to provide bet365 with its extensive portfolio of games. The company is known for its “multi award-winning” Virtual Sports catalog, which has grown over the last five years.
New deal will soon add more sports
Given that bet365 is a long-time partner of Inspired, the contract extension was no surprise. With its partnership secured into the future, bet365 will retain access to Inspired’s virtual sports portfolio, which will soon expand to include baseball.
In a news release, Brooks Pierce, president and chief executive officer of Inspired, said:
“We are extremely pleased to continue our long-term partnership with bet365, the world B2C leader in Virtual Sports, offering up more than 30 channels of Inspired content around the world. They were the first operator to offer our Multi-Stream Matchday and Basketball products. We’re thrilled for them to be one of the first operators to take our latest licensed products to grow their popular Inspired Virtual Sports portfolio.”
As for US partnerships, Inspired also has a gaming contract with FanDuel in Michigan. The company also inked a deal with Aristocrat Gaming to deliver Virtual Sports for the NFL.
Inspired extends deal with Paddy Power in UK
On May 22, Inspired also extended its contract with Paddy Power in the UK and Ireland. Paddy Power’s parent company, Flutter Entertainment, owns and operates the popular US sports betting company FanDuel.
Much like the bet365 deal, Inspired will continue to supply Paddy Power with its Virtual Sports solution.
Vince Bateson, head of retail gaming at Paddy Power, said he was pleased the historic partnership would continue.
“Our customers enjoy Virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.”
Paddy Power owns and operates roughly 600 retail sports betting shops in the UK and Ireland.