To Top

Inspired and FanDuel Team Up For iGaming Content In Michigan

Written By Katarina Vojvodic | Updated:
FanDuel and Insipired partner for Michigan iGamingi

Gaming content provider Inspired Entertainment is joining forces with FanDuel to launch premium online gambling content in Michigan, one of the top iGaming states.

FanDuel will launch with four of Inspired’s titles, including:

  • Big Fishing Fortune
  • Big Santa Fortune
  • Gold Cash Free Spins
  • Big Spin Bonus, Inspired’s most popular game in the North American market.

FanDuel is Inspired’s seventh partner in Michigan

Inspired plans to grow its presence in North America. The company partners with several Michigan online casinos. FanDuel, a subsidiary of Flutter Entertainment, is Inspired’s seventh partner in Michigan. Brooks Pierce, president and CEO of Inspired, says in the company’s press release:

“We are thrilled to partner with FanDuel in Michigan to deliver premium iGaming content. This agreement adds another operator we have partnered with in Michigan, making it seven in total. Michigan remains a very important market for us, as we have reached over 90% market coverage through our partners, and which now represents our biggest US state. It is a pleasure to work with the FanDuel team, and we congratulate them on this exciting launch.”

The two companies joined forces through their Ontario launch, and Asaf Noifeld, managing director casino at FanDuel, says that success paved the way for Michigan:

“We are thrilled to once again partner with the Inspired team to provide players with best-in-class iGaming content in Michigan. We began our partnership with Inspired through our launch in Ontario to great success, and we are excited to expand that partnership now in Michigan, one of the largest iGaming states.”

Inspired offers a growing assortment of content, technology, hardware and services for regulated markets, and the provider supplies the following worldwide:

  • Online casinos
  • Sports betting operators
  • Land-based casinos
  • Lottery
  • Social casinos
  • Mobile channels

Inspired partners with DraftKings (in Pennsylvania, Connecticut and New Jersey) and BetMGM (in Pennsylvania).

Michigan online casinos hit new records

The Michigan online casino market seems like an excellent choice for Inspired to expand its offerings and services. During March, Michigan online gambling surpassed $216 million in revenue. Online casinos in the state reported $171.8 million in revenue in March, breaking Michigan’s previous record.

The state’s online casino win went from $150 million to $170 million in a little more than one year. If this trend continues, Michigan online casinos could hit new records soon.

Photo by PlayUSA
Katarina Vojvodic Avatar
Written by
Katarina Vojvodic

Katarina Vojvodic is a lead writer for PlayUSA who lives in Toronto. Vojvodic provides coverage of the US gambling industry with a focus on US online casinos. Previously, she covered Ontario’s online gambling industry for Vojvodic holds a master’s degree in journalism from the University of Belgrade. Outside working hours, she can be found near the water with her husband and their two kids.

View all posts by Katarina Vojvodic
Privacy Policy