Las Vegas will host its first Super Bowl at Allegiant Stadium on Feb. 11, 2024. It looks as though this won’t be the last Super Bowl that will take place in Las Vegas.
The topic was broached last week during a media session with the NFL, Las Vegas Super Bowl Host Committee members, and others at Caesars Palace. According to an article by the Las Vegas Review-Journal, NFL Senior Director of Events Nicki Ewell said that Las Vegas “will be on a list of locations that will be considered to host future Super Bowls.”
Ewell elaborated on Las Vegas being one of the most desirable markets for NFL fans around the country in a post by Front Office Sports:
“We know this is an amazing Super Bowl city even without hosting. All 32 [teams’ fans] converge on this city. We love the sea of [Raiders] Silver and Black jerseys that come to Allegiant Stadium, absolutely. But we know when that schedule release comes out, our fans of the 31 clubs are looking at, ‘When is my club coming to Allegiant?’ We know that this is a very special place to be.”
NFL schedule release day is popular so fans can see which games their favorite teams play at home. That changed when the Raiders moved to Las Vegas.
Fans watching their team play in Las Vegas has become somewhat of a ritual. Last season, as many as 65% of Las Vegas visitors attending Raiders games weren’t from Las Vegas.
Las Vegas in Super Bowl rotation
During the event, Las Vegas Convention and Visitors Authority President and CEO Steve Hill reiterated and confirmed what Ewell said, that Las Vegas would become a city in the Super Bowl rotation.
There are a handful of cities frequently selected to host the Super Bowl. These cities are home to an NFL team and have ample hotel rooms, entertainment venues, and are in comfortable climates.
These are just some of the reasons why so many Super Bowls take place in the following cities:
- Miami
- New Orleans
- Phoenix
We can now add Las Vegas to this rotation of Super Bowl host cities that will see the game more frequently than others.
Super Bowl weekend in Las Vegas was already one of the busiest of the year before hosting the game. Visitors already flock to Las Vegas to watch and bet on the game while enjoying the non-gaming amenities that make the city famous.
Will the Super Bowl be the biggest event in Las Vegas history?
The addition of The Big Game taking place in Las Vegas will bring additional events and entertainment to an already busy calendar. When Las Vegas hosts the Super Bowl next year, there will be even more visitors in town for a longer time.
There will be several official Super Bowl LVIII events throughout the week. Additionally, the Lunar New Year is Feb. 10, 2024. The Las Vegas entertainment calendar for that week will surely fill up as well.
The most recent Super Bowl in Phoenix, AZ created $1.3 billion in economic activity, according to the Arizona Super Bowl Host Committee.
Earlier this year, the Las Vegas Grand Prix was touted as having a $1.3 billion economic impact on Las Vegas. Meanwhile, the projection for the Super Bowl in Las Vegas was half that amount.
Casino executives like MGM Resorts’ CEO Bill Hornbuckle expect the Las Vegas Grand Prix to bring record revenue. While upbeat about the Super Bowl, Hornbuckle hasn’t made the same proclamation about the Super Bowl.
