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A new in-house gaming studio, LeoVegas Studios, is coming to town, thanks to iGaming operator LeoVegas Group.
In a press statement, LeoVegas Group Director of Gaming James Ford said LeoVegas Studios empowers the group to create exclusive games tailored to player needs:
With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs.”
Key takeaways
- LeoVegas Group launches LeoVegas Studios, an in-house online casino game production studio.
- Gaming industry veteran Mats Andersson will spearhead the studio.
- Its first title, Where Pigeons Dare, is ready for release today Sept. 25, 2024.
What to expect from LeoVegas Studios
Andersson will lead the effort to create new games at LeoVegas Studios. With experience as a game producer and former creative director at Light & Wonder (NASDAQ: LNW), Andersson will bring knowledge and expertise.
The studio’s primary objective is to craft bespoke online slots aligning with the preferences of LeoVegas’ player base. With extensive player data, a news release said, the studio plans to develop:
- Personalized games
- Adaptive gameplay
- Seamless user experiences
- Market-specific titles
LeoVegas Studios will be debuting its first title, Where Pigeons Dare, scheduled to launch Sept. 25. This opener slots game will be customized with:
- Cluster pay system
- Wild modifiers
- Progressive multipliers
- Buy bonuses
Thhe studio plans three more 2024 releases and six in 2025.
LeoVegas Group accelerates online casino growth strategy
The debut of LeoVegas Studios represents a savvy strategic move and unlocks fresh revenue streams and innovation opportunities. Through its nine brands and with a presence in 10 markets, LeoVegas Group can provide a comprehensive gaming experience for online casinos and sports betting platforms.
The studio’s debut is another step in a growth strategy complemented by the impending integration of Tipico Group’s US sportsbook and online casino platforms.
More expansion strategies are still in the works, as earlier in May, LeoVegas struck a deal to acquire game developer Push Gaming Holding Limited.
Meanwhile, the LeoVegas parent company, MGM Resorts International (NYSE: MGM), is making gains, as a 2024 second-quarter report shows the company made $4.3 billion in consolidated net revenue.
According to Bill Hornbuckle, chief executive officer and president of MGM Resorts, an intensive target to build its online casinos (BetMGM Casino) drives this revenue growth:
“We made significant progress with our international digital strategy by adding both an in-house sports product and live dealer capabilities to our online gaming offerings.
“We’re excited by the progress we’re making as a company against our strategic priorities and anticipate carrying our current momentum forward into the back half of the year.”
