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Lotto.com is taming the Wild West.
The company announced June 11 that it has launched in Arizona just one month after Lotto.com tapped into Nebraska, pushing the company’s roster to 10 states.
Lotto.com CEO Thomas Metzger told PlayUSA in an email that the size of Arizona’s market and the lottery’s support of state programs drove the company’s decision to launch in the Grand Canyon State:
“With a population of 7.5 million and annual lottery sales of over $1.5 billion, we certainly had to prioritize Arizona.
“We love that the Arizona Lottery proceeds fund higher education, health and human services, environmental conservation, and economic and business development. We are honored to be able to serve Arizona customers and support such good causes.”
Key takeaways
- Arizona is the 10th state where Lotto.com has launched.
- Frictionless ticket purchases and digital scratchers are strengths of Lotto.com’s platform.
- Lotto.com may have plans to launch in additional states this summer.
Lotto.com believes user-friendly features will bring AZ success
Lotto.com enters an Arizona market where the only type of legal online lottery sales are those conducted by couriers such as Lotto.com, Jackpocket, Jackpot.com, and theLotter. As couriers, customers order lottery tickets through them, then the couriers take the money they receive from their customers and purchase tickets on their behalf.
Couriers play a critical role in lottery sales because only 13 states allow the state lottery to sell lottery tickets online.
With Lotto.com’s launch, Arizona is now home to two lottery courier services: Jackpocket is the other. Metzger said he believes Lotto.com’s user experience will help the company succeed against its competitors.
He noted that Lotto.com customers don’t need to make a deposit or download an app to order tickets. Additionally, Lotto.com customers can order digital scratchers, something that isn’t available through Jackpocket.
“We deliver the same physical scratch tickets found at retail in a similar manner to draw games, except with additional functionality of an interactive ‘Scratch’ experience where the player can virtually reveal tickets on their phone, tablet or computer,” he said.
“With over 70% of the Arizona Lottery’s sales coming from scratch tickets, we are very excited about this market!”
What’s ahead for Lotto.com?
Expansion is the name of the game for US online lottery couriers right now. Metzger pointed out that lottery courier sales are “legal in almost every state in the country,” which opens the door to launch in states with substantial revenue potential.
Opportunities are particularly strong in locations where the state lottery doesn’t have an iLottery. Courier apps like Lotto.com reach non-traditional customers, Metzger said. So there isn’t a lot of risk of couriers cannibalizing sales from retail lottery locations such as gas stations and grocery stores.
As for Lotto.com’s plans for future launches, Metzger told PlayUSA that the company “may have a few new states up our sleeve this summer.”
