Carousel Group-operated MaximBet has gone live in a second US state by launching in Indiana. That not only continued to increase the number of Indiana sports betting options for residents but gives bettors in the state a new option to sample.
After its launch in Sept. 2021 in Colorado, Indiana entry marks the first for the online sports betting and casino operator, following multi-year agreements with White Hat Gaming and Kambi.
Through this partnership, MaximBet will power Kambi’s wagering solutions as well as its compliance, risk management and sports integrity solutions.
MaximBet’s expansion has just begun
MaximBet is made up of a sports betting and casino website, MaximBet.com. In Indiana, the access will consist of merely the sports betting segment of that platform as online casino and online poker play remain illegal in the state.
The brand features Maxim’s extensive, integrated network of print, digital and social platforms and events to engage the loyal Maxim community alongside its community of sports bettors.
MaximBet’s rollout in Indiana sets the path for rapid expansion in several additional US markets, including Iowa, New Jersey, Ohio, and Pennsylvania as well as the fairly new Ontario. MaximBet could launch in other states such as Arizona, Tennessee, New York and Illinois.
Daniel Graetzer, MaximBet’s founder and CEO, shared via press release:
“We’re unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment. We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn’t be more excited about our future.”
Thanks to this agreement, MaximBet will leverage Kambi’s best-in-class betting solutions and expertise in compliance, risk management and sports integrity.
The boosted sportsbook will feature an array of offerings like micro betting, Bet Builder, and Kambi’s popular parlay product, Teaser+.
Kristian Nylén, Kambi’s CEO and co-founder added:
“We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players. Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.”
Focus on growth plans
Alongside White Hat Gaming, MaximBet will unlock an online gaming platform and PAM solution, including proprietary technology like an in-house cashier and traveling wallet.
Phil Gelvan, CEO of White Hat Gaming commented:
“White Hat Gaming and MaximBet have had a shared vision of delivering a best-in-class gaming experience for its users since the very beginning of our relationship. Our ability to help manage the PAM technology will enable MaximBet to continue focusing on their aggressive growth plans over the next year.”
To celebrate its launch, MaximBet is offering a deposit match of up to $250 and is preparing daily “Super Freaky Odds Boosts.” The casino operator will soon announce opportunities for players to earn tickets to Maxim parties, brand merchandise and other exclusive events.
MaximBet partnered this year with a professional baseball player, Charlie Blackmon, becoming the first sports betting operator to partner with an active MLB player.
The operator also entered a multi-year partnership with female rapper Nicki Minaj who became the company’s newest investor, board member and global ambassador.
Furthermore, MaximBet’s parent company, Carousel Group, entered into a multi-state 10-year agreement with Caesars Entertainment, enabling the MaximBet brand to rapidly secure market access to states across the country.
MaximBet is also present in Ohio through a partnership with JACK Cleveland Casino, which got conditional approval to serve as a host for a sports betting operator.