MGM GVC Interactive, the joint venture between MGM Resorts International and GVC Holdings, partnered with Sportradar in a sports betting data deal.
The agreement makes perfect sense and probably should not come as a surprise. MGM already first inked a deal with the NBA in July. And the company followed that up with a similar partnership with the NHL last month. Coincidentally, or maybe not, Sportradar has the exclusive rights to distribute sports data for both of those leagues.
The agreement includes “a wide range of pre-match and live betting services along with bet simulation content such as live match trackers.”
Adam Greenblatt, MGM GVC Interactive’s CEO commented on the arrangement in a press release.
“We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market. Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”
Sportradar “ramping up” its US sports betting services
Besides holding the exclusive rights to distribute sports betting data for the NBA and NHL, it also has the AV rights for Major League Baseball. The company has several other partnerships on record with:
Sportradar doesn’t just distribute data either. One of the more exciting aspects of Sportradar’s offerings is its integrity services. They monitor and provide insight with the cooperation of federations, leagues, and clubs to detect match-fixing.
Sportradar’s mission is:
“To empower the broadest range of businesses with state-of-the-art sports data and digital content solutions that fuel the passion of sports fans across the globe.”
Of course, that means an ever-expanding presence in the US now that legalize sports betting is taking shape. Leagues and its franchises are embracing a new sponsorship revenue model with sportsbooks and casinos. MGM has been out in front championing the new opportunities.
VP Gaming Sales for Sportradar Neale Deeley weighed in on the new partnership.
“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data. We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
MGM continues to lead the US sports betting industry
It is hard to find another company that has been gathering partnerships at the rate and size of MGM. The agreements come in all shapes and sizes.
Besides its recent sports betting deals, and the partnership with GVC, MGM has been busy getting a foothold in states likely to offer sports betting soon or in the near future.
A summer deal with Boyd Gaming will give the casino giant access to seven additional states.
And even though that agreement provided access to Pennsylvania, MGM petitioned the Pennsylvania Gaming Control Board for an online casino license as a qualified gaming entity which may open up the doors to a sports betting license down the road.
Currently, MGM offers sports betting in:
No company has been as focused on capitalizing on the nascent sports betting industry like MGM. The company is playing a long game. It knows its partnerships at this crucial time will help establish the company as the US sports betting leader.