MGM Resorts is running an M Life Rewards tier match promotion through the end of January 2022. The promotion will match M Life Rewards players club tier level to a similar status from another casino program.
Tier match promotions are an excellent way for casino visitors to jump levels of a rewards program without spending money on food, beverage, and of course, gambling. The upper tiers of casino rewards programs typically offer greater benefits.
Not all casino rewards program benefits are meaningful, but there’s often something of value to guests. Last year, Wynn Las Vegas offered a tier match promotion for its new rewards program.
Those who matched were able to extract more than $400 for Platinum tier upgrades and more than $1,000 in value for Black tier upgrades from Wynn Rewards. The M Life Rewards upgrades aren’t quite at this level, but there is undoubtedly value.
The goal of offering such programs is that guests will like the rewards so much that they’ll move spending from other casinos to their property.
How to tier match with M Life Rewards by MGM Resorts
The M Life Rewards tier match promotion was open to many more guests than last year’s Wynn deal. MGM Resorts will match M Life Rewards tiers with casino loyalty programs from Connecticut to Washington state and many casinos in between.
Here’s a complete list by state of the casino rewards programs that MGM Resorts will match tiers.
Depending on the casino rewards programs, guests will match M Life Rewards Gold or Platinum tiers. These are the two highest reward tiers in M Life Rewards open to all guests. Noir‘s top tier of M Life Reward is only available by invite.
Matching tiers is simple. Just bring identification (driver’s license, etc.) and an upper-tier loyalty card from another casino to the M Life Rewards desk inside an MGM Resorts casino. The representative on duty will enter or confirm your identity and print a new M Life Rewards card.
M Life Rewards top tier benefits
The Gold and Platinum tiers of M Life Rewards offer many of the same or similar benefits. For example, gaming boosts and shopping discounts are identical, with the higher tier getting a greater percentage increase.
- 20% Bonus on points earned playing slots at M life Rewards destinations nationwide
- 20% Bonus on express comps earned at M life Rewards destinations nationwide
- 10% M life Rewards Member discounts at participating retail shops
- 20% Bonus on iRewards Points earned on BetMGM
- 30% Bonus on points earned playing slots at M life Rewards destinations nationwide
- 30% Bonus on express comps earned at M life Rewards destinations nationwide
- 15% M life Rewards member discounts at participating retail shops
- 30% Bonus on iRewards Points earned on BetMGM
Many of the benefits of having the higher tier M Life Rewards card are better access. Gold and Platinum members have priority check-in lines, dinner reservations, and poolside services.
When checking in, Platinum members also have access to the “Platinum Experience.” This perk gives members some additional complimentary items that may differ by property.
Gold and Platinum M Life Reward members receive complimentary valet parking. This is a benefit that has an actual dollar value. Depending on the property, valet parking costs lower-tier members up to $35 per day. See parking fees here.
Both also receive complimentary room upgrades unless a suite is already reserved. This perk has different values at each property. The room upgrade cost can be substantial when booking Aria and Bellagio in Las Vegas.
There’s one particular benefit of value for Platinum M Life Rewards members. This tier receives a complimentary annual cruise on Royal Caribbean or Celebrity Cruises.
Cosmopolitan coming to M Life Rewards
Earlier this year, MGM Resorts purchased operations The Cosmopolitan for more than $1.6 billion.
The deal is expected to close sometime during the first quarter of 2022. The casino between MGM’s Aria and Bellagio should become an M Life Rewards property after the sale is completed.
More recently, MGM Resorts announced it was selling operations of The Mirage to Hard Rock International for just over $1 billion. The company expects the sale to be finalized sometime during the second half of 2022.
Until The Mirage sale closes, both Cosmopolitan and The Mirage should be a part of M Life Rewards.
Hard Rock plans to make significant changes to The Mirage after it takes over operations. M Life Rewards members who love The Mirage might want to use any rewards for iconic casino resort sooner than later.
Between a name change, property-wide renovations inside, and a new guitar-shaped hotel, The Mirage will be drastically different in a few years.
M Life Rewards rebrand
Hearing that M Life will rebrand to "MGM Rewards" soon.
— Las Vegas Locally 🌴 (@LasVegasLocally) December 27, 2021
MGM Resorts hasn’t announced a change to M Life Rewards just yet. However, the Tweet above referencing a name change for the rewards program seems accurate.
MGM Resorts owns MGMRewards.com, according to ICANN domain lookup. This website currently redirects to mgmresorts.com. That should change when the rebrand is announced.
M Life Rewards recently sent an email to members saying:
“We are very excited to share some BIG news with you in just a few days”
This could be a tease about M Life Rewards rebranding. In addition to a possible name change, M Life Rewards members will earn Tier Credits through January 31, 2022. Any Tier Credits earned during this extra month will go towards 2021 and 2022 earning status.
Don’t be surprised to see even more changes to M Life Rewards if MGM Resorts does follow through with a rebrand in 2022.