FanDuel Bracket City Live, a free three-day music festival featuring basketball and action, will take over Lower Broadway in Nashville in March.
Music City will become Bracket City on March 16-18, 2023, coinciding with the initial rounds of college basketball postseason games.
Deana Ivey, president of the Nashville Convention & Visitors Corp, said:
“We know visitors love to come to Nashville for live music and sports, so putting them together is a winning combination for us. We are excited to introduce a brand-new festival on legendary Lower Broadway to a national audience and for Nashville to benefit from the marketing and TV exposure as we continue to become known as a world-class event city.”
Nashville is the right location for FanDuel Bracket City
2023 FanDuel Bracket City Live will showcase a variety of musical performances across two stages, a chance to interact with fellow fans, and the opportunity to engage in the action of college basketball. It’s another part of FanDuel’s live event marketing strategy, which already featured a FanDuel FanFest in Chicago in September.
The festival’s expansive footprint will host activations and stages down Nashville’s famed Lower Broadway and riverfront. The musical lineup is yet to be announced in the coming weeks.
Bobby Sloan, associate principal at Populous and executive producer of Bracket City Live:
“Bracket City Live is a three-day holiday to celebrate and create the unforgettable moments that come with the best time of the year for college basketball. We saw an opportunity to bring fans together and experience those moments at one of the best entertainment destinations in the world.”
According to the company’s press release, the event will be produced by Populous and supported by the Nashville Convention & Visitors Corp.
Win a trip to Bracket City
To celebrate the occasion, the organizers are throwing a thrilling giveaway. Fans can win a trip to Bracket City Live, which includes:
- a 4-night hotel stay for 4 (March 15-19, 2023)
- a $500 Visa gift card
- a $100 gift certificate to Ole Red
- tour and show tickets for four to exclusive experience packages
The giveaway is open to any US resident (other than those who legally reside in Florida, New York, or Rhode Island) who is at least 21 years of age.
To enter the contest:
- follow @BracketCityLive on social media
- use Twitter to reply or Facebook/Instagram to comment on the event’s giveaway announcement, tagging three of your friends
The promotion starts on Nov. 1, 2022, and ends on Dec. 9, 2022, at 11:59 PM CT.