NCPG Launches Toolkit, Analytics Dashboard To Align Messaging

The National Council on Problem Gambling (NCPG) has launched a pair of new resources meant to align responsible gambling messaging across multiple channels.

The 1-800-GAMBLING Promotional Toolkit, and an analytics dashboard that tracks incoming traffic at the NCPG’s 29 call centers across the country.

NCPG Executive Director Keith Whyte said the new toolkit, in particular, will help organizations better reach the 45% of people in the country who don’t know where to go for problem gambling help. Whyte said in a statement on the organization’s website:

“We are thrilled to release these resources for the National Problem Gambling Helpline. Our research indicates only 45% of Americans would know where to get help for someone with a gambling problem. We hope this toolkit will make it easier for organizations to raise awareness of the Helpline and connect people with the resources they need.”

Toolkit provides information about NCPG and media resources

The NCPG’s 1-800-GAMBLER Toolkit offers four categories of material:

1. Guidelines
2. Logos
3. Media shareables
4. Brand fonts

Overall, the toolkit is meant to align organizations, media,  state agencies, and healthcare providers so that all parties involved present a congruent message about who the NCPG is and what it does.

“Aligned and consistent messaging promoting a single point of contact is vital to ensuring public clarity about where to seek help for a gambling problem,” the NCPG said.

The toolkit is free and requires that users provide their name and email address, and indicate which industry they work in.

The analytics dashboard shows a variety of key metrics

In addition to the toolkit, the NCPG launched its analytics dashboard. Like the toolkit, users can access the dashboard for free simply by providing basic details about themselves.

The dashboard is in-depth, providing users with a wide variety of metrics, including:

• The total number of contacts the NCPG has received through its phone lines, 1-800-522-4700 and 1-800-GAMBLER (launched in June 2022).
• How many live chats the NCPG has conducted through its chat helpline
• The number of NCPG contacts by four-hour increments for each day of the week
• The number of texts the NCPG has received from people seeking help
• The top 10 states where contacts originated from, segmented by calls, chats, and texts

As of the last day of April the NCPG received nearly 1 million phone calls, almost 8,500 chats, and more than 7,500 texts. Additionally, California was the top state for phone calls. Pennsylvania originated more chats than any other state, and more people contacted the NCPG via text than any other state.

According to the NCPG, the new toolkit and analytics dashboard is part of a modernization program that was funded by a grant from the NFL.