Lottery Platform Jackpocket Joins Youth-Gambling Awareness Campaign

Written By J.R. Duren on December 19, 2022
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Jackpocket‘s push to become the premier third-party lottery retailer in the country has taken a new turn.

The company has joined the National Council on Problem Gambling’s (NCPG) Gift Responsibly Campaign for a fifth consecutive year. The campaign raises awareness about the dangers of gifting lottery tickets and games to children.

Jackpokcet CEO Peter Sullivan said in a statement that the NCPG’s gifting campaign lines up with the company’s focus on responsible gambling.

“We are proud to stand with the NCPG in raising awareness that lottery tickets and scratch-offs are appropriate gifts for adults only. You must be at least 18 years old to place ticket orders on Jackpocket, and we urge everyone to avoid giving lotto tickets as gifts to minors – during holidays and throughout the year.”

How Jackpocket will promote the campaign

As a participant in the Gift Responsibly Campaign, Jackpocket has access to a campaign toolkit that provides tailored messaging it can use in ads and social media posts. The company will publish at least four social media posts about the campaign and complete a post-campaign survey.

NCPG Executive Director Keith Whyte praised Jackpocket’s participation in the Gift Responsibly campaign.

“We applaud Jackpocket’s commitment to raising awareness about risks of youth gambling through the Gift Responsibly Campaign,” Whyte said.

Lottery tickets can be gateway to problem gambling

Gifting children and adolescents lottery tickets via lottery retailers or a third-party app like Jackpocket may seem harmless, but it can lead to devastating consequences.

In an interview with PlayUSA, NCPG Communications Administrator Julia Brunson said that children exposed to gambling by age 12 are 400% more likely to become problem gamblers.

Additionally, problem gambling rates are three to four times higher in adolescents than in adults.

The NCPG found one out of every 10 adolescents is at risk for developing a gambling problem. Those gifting lottery tickets to kids likely don’t know if the recipient is at risk, either.

The evidence points to the fact that while gifting a lottery ticket to a child may seem fun, it’s not quite as innocent as it seems.

Teens are particularly at risk and not just because they might rack up gambling losses, Brunson said. Teens who gamble are more likely to use illegal drugs. Also, Brunson noted that suicide rates may be higher among teens who gamble.

“Among all addictions, gambling is linked to the highest suicide rate,” she said.

Jackpocket leads the way for responsible lottery gambling

Jackpocket is the first third-party lottery company in the country to earn the NCPG’s Internet Responsible Gambling Company Assessment Program certification.

In addition to the certification, it promotes responsible gambling by:

  • Providing daily deposit and spending limits
  • Offering self-exclusion
  • Giving in-app responsible gambling resources

For those who struggle with a gambling problem, Jackpocket recommends calling the NCPG’s hotline at (800)522-4700.

Photo by PlayUSA
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J.R. Duren

J.R. Duren has covered the gambling beats for more than a dozen states for Catena Media since 2015. His past reporting experience includes two years at the Villages Daily Sun, and he is a first-place winner at the Florida Press Club Excellence in Journalism Contest.

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